PR & Marketing Manager (Pre-Opening) at

5 days ago

Nairobi, Nairobi Area, Kenya Accor Full time
Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties
Summary

The PR & Marketing Manager will be responsible for setting up the Marketing operations of the Hotel.

Developing, implementing, and executing strategic marketing plans to attract potential guests and retain existing ones as well as management of collateral, special events/promotions, social media, and advertising.


Key Responsibilities:
Take ownership of the marketing strategies including development, management, implementation, monitoring, optimization, and reporting.
Develop and manage the marketing budget for the Hotel.
Analyze market trends and prepare forecasts.
Coordinate marketing strategies with the sales, financial and operation departments.

Develop, supervise, and deliver the branding, advertising, and promotional collateral/materials according to business needs and as requested by different departments.

Develop business and leisure promotions.
Monitor all printed materials to ensure adherence to corporate identity standards.
Maintain up-to-date photo/electronic library.
Liaise with vendors and suppliers for the production of marketing materials.
Coordinate all special events and promotions to maximize publicity and awareness.
Serve as the hotel's primary brand ambassador, ensuring that brand guidelines are followed.
Build brand partnerships and generate consumer event activations at the property level.
Manage PR and marketing agency resources for ad hoc projects and campaigns.
Plan and oversee the hotel's advertising and promotional activities, including print, electronic, radio, social and direct mail.
Develop, review and post social media content including image and video conceptualization and caption copywriting.
Monitor and manage activity and engagement on social channels while developing appropriate and timely responses.
Represent hotel by attending social and culinary events, onsite and/or offsite, to capture social media content where appropriate
Contribute to employee newsletter, announcements, and other printed/digital materials published by the Talent & Culture department.

Qualifications

Bachelors Degree in Mass Communication or related field
Minimum 5 years of experience in PR/Marketing, preferably in a hotel environment.
Excellent English written and verbal communication skills required.
The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills.
Networking, critical thinking, analytical and problem-solving skills
Exceptional creativity and writing skills
Well-presented and professionally groomed at all times

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