Marketing Officer at

4 weeks ago

Nairobi, Nairobi Area, Kenya Kenya Institute of Management (KIM) Full time

The Kenya Institute of Management (KIM) is a membership based non-profit making professional management organization committed to the promotion of excellence and integrity in the practice of management.


KEY RESPONSIBILITIES
Formulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads.

Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and card to the user units.

Generate live leads and make follow ups to be able to convert them into business
Implement Institute's marketing policy at the user Unit to ensure total compliance
Oversee creation of advertisement and marketing materials to promote KIM products
Participate in evaluation of marketing activities to measure its effectiveness.
Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitation

Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI).

Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the same
Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.

Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the most effective messaging and positioning of the KIM Brand.

Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities.


REQUIREMENTS

KEY PERFORMANCE INDICATORS
Increase brand loyalty and equity
Greater brand visibility
Compliance top budget provision
Compliance to Institute policies and Procedures
Number of linkages created that can lead to business

COMPETENCIES
Technical

Computer Literacy
Enterprise Resource Planning(ERP)
Customer Care skills
Public Relations
Report writing
Networking skills
Business Development skills
Marketing skills

KNOWLEDGE & EXPEREINCE REQUIRED

Bachelor Degree in Marketing or related field.
Three (3) years of relevant work experience in the service industry.

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