Trade Marketing Officer at

1 week ago

Nairobi, Nairobi Area, Kenya Vilcom Networks Limited Full time
Vilcom Networks Limited is a telecommunications company headquartered in Nairobi, Kenya. Our mission is to deliver best-of-class communication services to our customers through fast and affordable internet access and reliable network operation
Summary

TRADEMARKETING OFFICER
We are seeking a dynamic and results-driven Trade Marketer to join our team at Vilcom Networks Limited.

The Trade Marketer will be responsible for developing and executing trade marketing strategies to drive the promotion and sales of our internet services through various channels.


Key Responsibilities:

Trade Marketing Strategy:
Develop and implement trade marketing strategies to promote ISP products and services. Monitor market trends and competitor activities to identify opportunities for growth.

Promotional Campaigns:
Plan and execute trade promotions, including product launches, in-store promotions, and special events.

Coordinate with sales teams to ensure effective implementation of promotional activities and evaluate its effectiveness of promotional campaigns and adjust strategies as needed.


Channel Management:
Build and maintain strong relationships with key distribution partners(dealers) and other sales channels. Develop and implement training programs for sales teams and channel partners to ensure product knowledge and effective selling techniques.

Market Analysis:
Conduct market research to identify consumer needs and preferences. Analyze sales data and market trends to evaluate trade marketing performance and identify areas for improvement.

Budget Management:
Manage the trade marketing budget and ensure efficient allocation of resources. Monitor expenditures and ensure all trade marketing activities are within budget.

Brand Management:
Ensure consistent brand messaging and visual identity across all trade marketing activities.

Collaborate with the marketing team to develop marketing materials and POS (Point of Sale) displays that support trade marketing initiatives.


Reporting and Analysis:
Prepare regular reports on trade marketing activities, performance, and ROI. Provide actionable insights to senior management based on trade marketing analysis.

Requirements

Qualifications:
Bachelor's degree in marketing, Business Administration, or a related field.
3-5 years of experience in trade marketing, preferably in the telecommunications or ISP industry.
Proven track record of successful trade marketing campaign management.
Strong analytical skills and ability to interpret sales data and market trends.
Excellent communication and interpersonal skills.
Ability to work independently and collaboratively in a fast-paced environment.
Proficiency in Microsoft Office Suite and familiarity with marketing software tools.

Key Competencies:
Strategic thinking and problem-solving skills.
Strong organizational and project management abilities.
Creative and innovative mindset.
Customer-focused with a deep understanding of consumer behavior.
Ability to build and maintain strong relationships with internal and external stakeholders.

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