Market Development Manager at

1 month ago

Nairobi, Nairobi Area, Kenya ABB Full time

ABB is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids serving customers in utilities, industry and transport & infrastructure globally.

For more than four decades, ABB is writing the future of industrial digitalization
Summary

You will also ensure the definition of the business plan, annual marketing plans, and marketing strategies according to budget.
The role will report to the Market Development Chapter Leader.

Your responsibilities

Contributes to local Business Unit/Product Group strategy definition and execution through the analysis and identification of new markets, segments and/or product solutions.

Analyzes customer needs for the portfolio, securing customer advantages and benefits as well as white spot analysis and connected strategies to penetrate the market.

Develops and implements business strategies for newly defined areas in alignment with the Business Unit/Product Group strategy.
Provides market intelligence analyses in support of identification and development of new markets, segments, or solutions. Aiding the regional sales organization in determining the best solutions, and providing technical support, product presentations and training

Collaborates with all related internal contacts to ensure alignment, efficiency, and effectiveness in the implementation of the commercial strategy.

Coordinates product marketing launch development plans and ensures efficient and effective execution together with the regional sales teams.
Identifies partnership opportunities and participates in the definition of partnerships agreements together with local sales units. Participates in planning and implementation of customer events and trade shows.

Ensures budget (volumes) and profitable growth targets are achieved in the respective countries and for all assigned Product Groups.

Ensures achievement of targets on orders, pricing development, Net Promoter Score (NPS), etc.

Your background

University degree in Electrical Engineering or Business Administration
5+ years of commercial experience in Key Account Management and or Business Development roles for global accounts, technical knowhow, and commercial experience on Power Protection
Seasoned commercial campaigner in dealing with complex decision-making units within large global customer organizations
Experience with customers including sales, problem resolution, negotiation skills, and relationship building
Networking, Leadership, Communication, negotiation skills, strong business acumen
Willingness to travel regionally
Professional English-speaking skill is required

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