Loyalty and Rewards Program Specialist

4 weeks ago

Central Coast Eastern Nairobi North Eastern Nyanza Rift Valley Western International, Kenya SAND TECHNOLOGIES Full time

ABOUT THE ROLE

As the Loyalty and Rewards Programme Specialist, you will be responsible for creating and implementing a world-class rewards and loyalty programme for the ALX community. Your strategic approach will drive continuous engagement, revenue generation, and high-performance motivation, using data insights to measure participants' career progress. In this role, you must demonstrate the unique ability to balance the art of programme design with the science of data analysis in order to drive maximum engagement that taps into customer lifetime value through data-led insights. You will work across the organization's value chain, collaborating with different business units to achieve their strategic objectives. Additionally, managing the day-to-day operations, overseeing team projects, campaigns, and reporting will be part of your accountability.

More specifically your role will include:

Strategy and Design: Develop and execute a comprehensive strategy for the loyalty and rewards programme, aligning it with the organization's goals and values. Design innovative initiatives and incentives to drive engagement and achieve desired outcomes.Partnerships and Alliances: Cultivate and manage relationships with rewards partners, merchants, and loyalty management system providers. Negotiate and establish impactful partnerships to enhance the programme's value and offerings.Operational Management: Oversee day-to-day programme operations, including team projects, campaigns, reporting, and invoicing. Ensure all tasks are completed to the highest standard, within budget and timeline.Data Insights and Analytics: Leverage data insights to optimize the programme's performance and demonstrate its impact on member engagement and retention. Use analytical skills to structure, analyze, and report data accurately.Financial Acumen: Demonstrate a strong understanding of financial principles to effectively manage the programme's P&L and resources.Partnership Mindset: Collaborate with internal stakeholders, including executives, department heads, marketing, product, community, and city teams, to promote collaboration and deliver value.Awareness and Campaign Management: Work closely with marketing, product, community, and city teams to raise awareness of the programme and manage campaigns effectively.Technical Requirements: Facilitate technical aspects to ensure the delivery and stability of systems supporting the programme.Innovation and Change: Drive innovation within the programme and promote positive change to adapt to evolving business needs.

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