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Commercial Manager – Eastern Africa Region at
4 months ago
Key Performance Areas
Market Access Management
Develop and implement sales enablement strategies to support the increase of Fairtrade uptake and sales. This includes international and regional markets.
Identify and pursue new channels and opportunities to expand the partner base, market access, and market presence.
Map out on a continuous basis all producer market opportunities for Fairtrade products, keeping Fairtrade producers up to date with market intelligence and opportunities.
Provide support during resource mobilization project proposal writing opportunities.Develop monthly, quarterly & annual business reports and analysis,
Budget Management. Optimize the budget with smart spending. Track, control, and evaluate all spending.
Key Account & Stakeholder Management
Build and maintain strong relationships with key partners and stakeholders to drive business development initiatives.
Collaborate with programme teams to understand and offer business capacity support to producers
Represent Fairtrade Africa at buyer meetings within the Fairtrade network, attending relevant conferences as required.
Product profiling for different market segments
Customer / Trade Marketing
Develop customer marketing plans aligned to the commercial strategy.
Collaborate with the Marketing Manager to execute consumer communication and awareness campaigns.
Collaborate with the Marketing Manager to develop marketing collateral, sales tools, and resources to support sales efforts.
Facilitate and coordinate trade fairs and buyers' field visits.
Supply Chain Management
Understand the Fairtrade standards and value proposition in the supply chain.
Map the various value chains and actors in the region.
Provide timely product supply options for new opportunities.
Forecast product demand against supply in conjunction with programmes team
KNOWLEDGE, EXPERIENCE AND SKILLS:
KEY PERFROMANCE INDICATORS
Increase in Fairtrade sales on Fairtrade terms
New Fairtrade products in the market
Partners Pipeline growth.
Qualifications
A Bachelor's degree in Business Management or a related field.
Professional Qualifications
Project management will be an added advantage
Experience and Knowledge
At least 5 years' experience of sale portfolio management
Experience in business developmentstrategy development and execution.
Key account and stakeholders' relationship management experience
FMCG experience is an added advantage.
Experience in working in a matrix organization
Skills and competencies
Demonstrated financial and project management skills
Strong conceptual and negotiation skills
Sales and marketing effectiveness
