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Digital Engagement Officer at

1 month ago

Nairobi, Nairobi Area, Kenya Kenya Airways Full time

Kenya Airways, the leading African airline flying to more African destinations than any other carrier, takes pride in being at the forefront of connecting Africa to the world and the World to Africa through its hub Nairobi Jomo Kenyatta International Airport.

Summary


The Digital Engagement Officer will provide strategic oversight and delivery of KQ's digital activity and manage day-to-day creation and promotion of digital content across KQ's Corporate Website and social media channels.

They will work closely with the wider KQ Corporate communications team and other departments to devise new and dynamic approaches to digital engagement which will extend our reach and influence, as well as identifying ways to improve our wider communications approaches, tools and messages for a digital audience.

Reactive work and convening influential and impactful conversations are central to the continued success and strength of KQ. The Digital Officer will need to demonstrate a passion for creating and supporting digital communities throughout their work.
Main duties and responsibilities
Plan and create digital content.

Provide strategic oversight of KQ's digital content acting as a lead for digital content evaluation.

Leadon the development of SEO-friendly website content for KQ's social media channels and website, including our blog the content management or social listening system.

Develop new digital and multimedia content, including commissioning and creating copy, and audio-visual content and liaising with external agencies ensuring high-quality and adherence with KQ's brand.

Design, implement and advise on content strategies and plans for major outputs in line with KQ corporate priorities, with a focus on social media and multimedia.

Manage the creation of timely, relevant blogs for publication on KQ's website and social channels, working with the Corporate Communications team
Coordinate filming/recording of multimedia products like short social media videos and podcasts, including liaising with external agencies.

Publish and promote content on KQ's social channels

Develop creative and innovative strategies for the design and delivery of KQ's social media approaches
Leadon the dissemination and promotion of KQ's online content
Provide strategic oversight and manage KQ's Twitter/Facebook/LinkedIn/Instagram/TikTok/and other social accounts, including posting content, monitoring conversations and engaging with followers

Leadon compiling relevant content and building KQ's external newsletter using best practices to reach customers who opt to receive our newsletter.

Keep KQ's corporate website up to date and aligned with the wider KQ editorial calendar and current affairs
Provide support and insight on growing online communities

Work with the wider Corporate Communications team and other departments to support the creation and maintenance of online communities that are passionate about aviation and aviation business as well as the airline.

Support colleagues with the publication of materials to engage online communities.
Create and embed best practice on how to build targeted interest groups using digital tools and communications
Lead on KQ's monitoring, evaluation and learning function, providing monthly analytics to the wider team on digital engagement and performance
Provide digital guidance, support and training
Provide strategic guidance to communication champions and senior staff to develop their social media profiles
Create and implement guidelines capturing best practice, legal requirements and institutional standards on social media and photography
Advise on the use of online images, handling permissions and copyright Deliver inductions and support colleagues on how to engage with our website, writing web- friendly copy and using social media effectively Advise on legal practices and ethical requirements on the appropriate use of images and consent
Support the identification and reporting of website bugs
Respond to or redirect general information requests on digital communications
Support the events team in event promotion (Facebook Live, Periscope, Twitter chatsetc).

Plan and create digital content.

Provide strategic oversight of KQ's digital content acting as a lead for digital content evaluation.

Leadon the development of SEO-friendly website content for KQ's social media channels and website, including our blog the content management or social listening system.

Develop new digital and multimedia content, including commissioning and creating copy, and audio-visual content and liaising with external agencies ensuring high-quality and adherence with KQ's brand.

Design, implement and advise on content strategies and plans for major outputs in line with KQ corporate priorities, with a focus on social media and multimedia.

Manage the creation of timely, relevant blogs for publication on KQ's website and social channels, working with the Corporate Communications team
Coordinate filming/recording of multimedia products like short social media videos and podcasts, including liaising with external agencies.

Publish and promote content on KQ's social channels

Develop creative and innovative strategies for the design and delivery of KQ's social media approaches
Leadon the dissemination and promotion of KQ's online content
Provide strategic oversight and manage KQ's Twitter/Facebook/LinkedIn/Instagram/TikTok/and other social accounts, including posting content, monitoring conversations and engaging with followers

Leadon compiling relevant content and building KQ's external newsletter using best practices to reach customers who opt to receive our newsletter.

Keep KQ's corporate website up to date and aligned with the wider KQ editorial calendar and current affairs.
Provide support and insight on growing online communities

Work with the wider Corporate Communications team and other departments to support the creation and maintenance of online communities that are passionate about aviation and aviation business as well as the airline.

Support colleagues with the publication of materials to engage online communities
Create and embed best practice on how to build targeted interest groups using digital tools and communications
Leadon KQ's monitoring, evaluation and learning function, providing monthly analytics to the wider team on digital engagement and performance
Provide digital guidance, support and training
Provide strategic guidance to communication champions and senior staff to develop their social media profiles
Create and implement guidelines capturing best practice, legal requirements and institutional standards on social media and photography
Advise on the use of online images, handling permissions and copyright
Deliver inductions and support colleagues on how to engage with our website, writing web- friendly copy and using social media effectively
Advise on legal practices and ethical requirements on the appropriate use of images and consent
Support the identification and reporting of website bugs
Respond to or redirect general information requests on digital communications
Support the events team in event promotion (Facebook Live, Periscope, Twitter chatsetc).

Essential:
Experience and knowledge of social media platforms, particularly Twitter, Facebook and LinkedIn
Experience of creating multimedia content such as infographics, video, audio, animation sand photo stories
Experience of using a content management system to create and publish website content
Experience of using Google Analytics, other tools to report on online performance
Experience of email marketing, especially in Mailchimp
Knowledge of SEO
Keen interest in and awareness of latest trends in digital comms, multimedia and social media
Excellent writing, proofreading and editing skills, with experience in writing for different audiences
Keen interest in global affairs and knowledge of international issues
Ability to summarize complex data and messages and find key messages
Strong IT skills; ability to learn new software and systems quickly
Well-organized, flexible and effective in prioritization and task management
Approachable and professional manner

Job Requirements

Degree in communications, marketing or relevant field
4-5 years 'experience in a similar role
In-depth knowledge of marketing on digital and social media platforms, best practices, and digital media planning.
Website analytics, data and sentiment analysis
Training and certification in digital marketing an added advantage

Additional Details

Passion for brand building and creativity are very important attributes for this role
Ability to manage multiple projects in a fast-paced, deadline-driven environment
The candidate must have the discipline in execution and follow up of campaigns to achieve desired results
Strong skills in online marketing, branding, social media marketing and copy writing are essential for the role

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