Digital Marketing Officer

3 days ago

Nairobi, Nairobi Area, Kenya World Vision Full time

ABOUT THE COMPANY

World Vision is an international Christian relief, development and advocacy organisation working in almost 100 countries world-wide to create lasting change in the lives of children, families and communities to overcome poverty and injustice.

JOB SUMMARY

Knowldge, Skills & AbilitiesBachelor's degree in Marketing, Communication, Business Management or Public Relations or related field form a recognised universityA minimum of 6 years in marketing 3 of which must be in digital marketingPrior experience in working with the private sector and networking with business entities, governmental and non-governmental organisationsSkills in website development and management of CRMExcellent communication, writing and reporting skills requiredPhotography skills an added advantageCertification in graphic designProven experience in leading digital marketing, using website, social media, documentaries and photography etcMust have ample experience and expertise in public relations and donor engagements.Must be a strategic thinker and a strong team player.Strong interpersonal and relational skillsGood writing skills and presentation skillsKnowledge on fund raising essentials

RESPONSIBILITIES

Local Resource MobilizationLead on the development, implementation, and update of the Inuka Angaza Fund digital resource mobilization and donor engagement strategy, building on the existing donor mapping and ongoing engagements based on the cultivation planManage the budgets for assigned areas and ensure adherence to Finance / Procurement processes and systems.Plans and execute all web, SEO/SEM, database marketing, email, social media, and display marketing campaignsDevelop campaigns to enhance local resource mobilization initiatives and visibility using media that will highlight Inuka Angaza Fund work using life transforming and impactful success storiesRegularly update the WVK/Inuka Angaza website to reflect updated contentWork with National Office and field teams to brainstorm new and innovative strategies.Ensure the use of quality photos, videos and other digital marketing tools that will inspire local donorsManage relationships with external vendors, agencies, and partners to support digital marketing initiatives and projects.Inuka Angaza Fund Brand VisibilityLead the development of the Inuka Angaza Fund website and ensure it is updated with appropriate marketing contentSupport in the preparation of written material, internal newsletter, press releases, media briefings and other communication productsIn conjunction with the communication team, engage with the appropriate mainstream mediaKeep Inuka Angaza Fund active on social media through content shared via X, Face book, Instagram, LinkedIn and other platformsYou will be responsible for the analysis and management of all fundraising channels and activities, ensuring all current and potential donors stay updatedManage Customer databaseLead the development of a digital system to reach out to the Kenyans in the diaspora as a potential funding sourceLead the day to day running of the CRM platform and track and report on all website and social media metrics.Track KPIs related to the CRM goals such as leads, conversion, retention or outreach goals.In conjunction with other departments, develop a resource base for potential donorsIn conjunction with communication and the field teams, identify potential stories for marketing initiativesStories and documentariesDevelop a database of documentaries and stories for use as and when an opportunity arisesEvaluate important metrics that affect website traffic and target audienceWork with the field NRD point persons to develop capacity in marketing to support fund raising initiatives.Support the fundraising events organized in the fieldWork with mainstream media to broadcast Inuka Angaza life transforming stories for purposes of visibilitySocial Media EngagementDesign and oversee aspects of WVK's digital marketing for local resource development (LRD)including marketing database, email, and display advertising campaignsDevelop and monitor campaign budgetsPrepare accurate reports on marketing campaigns overall performanceCoordinate with advertising and media (external engagement) to improve marketing resultsIdentify latest trends and technologies affecting Local resource mobilization for informed decision makingOther duties.Any other duty that may be assigned by the supervisor or designee as assigned from time to time

REQUIRED SKILLS

Written communication, Search engine optimization (SEO), Digital content development and editing (social media, blogs, etc.), Graphic Design, Communication

REQUIRED EDUCATION

Bachelor's degree

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