marketing officer

1 month ago


Nairobi, Nairobi Area, Kenya Razco Limited Full time

We are a FMCG manufacturer and distributor based in Nairobi, Kenya for the past 65 years specializing in the manufacturing of various food products such as ice creams, yogurts, Sauce and chocolate products.

Key Roles, Responsibilities & Accountabilities

Managing and developing advertising and marketing campaigns on variety of media (Social, Print etc)Managing and leading a team of Brand Ambassadors for marketing activitiesConducting promotional activities at key outlets (e.g. Wet Sampling etc)Analyze sales data and prepare relevant reports for reviewOrganize and attend marketing activities or events to raise brand awarenessSee all ventures through to completion and evaluate their success using various metricsPrepare content for the publication of marketing material and oversee distributionConduct market research to identify opportunities for promotion and growthCollaborate with managers in preparing budgets and monitoring expensesSupport the marketing manager in overseeing the department's operations

Qualifications / Requirements / Skills

Minimum Bachelor's Degree/ Diploma in Marketing/Sales/Business Administration or related field.At least 2 years of experience in a marketing roleProven experience as marketing officer or similar roleSolid knowledge of marketing techniques and principlesGood understanding of market research techniques, statistical and data analysis methodsExcellent knowledge of MS Office Application (Excel, Word, Outlook and Power Point)Thorough understanding of social media and web analyticsExcellent organizational and multi-tasking skillsOutstanding communication and interpersonal abilitiesCreativity and commercial awarenessA team player with a customer-oriented approach
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