Client Growth Manager at

5 days ago

Nairobi, Nairobi Area, Kenya Workforce Africa Full time
Workforce Africa is a HR solutions provider dedicated in the provision of Human Resource Management services across Africa. Our MISSION is to deliver Business Growth by leveraging on Talent.

Responsibilities

Direct Marketing:

Bring fresh ideas on how to engage clients when having 1 on 1's and how to close out a lead.

Being out in the field often helps the branches meet their targets.

Work closely with our In-branch teams to develop strategies and tactics that generate branch awareness and effectively market our product to drive traffic to our branches and website.


Stakeholder Management:
Manage HR relationships to enhance the company's reputation. Cultivate relationships with key stakeholders and vendors on behalf of the organization

Strategic Planning:
Develop and implement strategic marketing plans aligned with the company's business objectives and growth targets.

Traditional Marketing:
Develop and execute traditional marketing campaigns to reach a diverse audience and maximize brand exposure. Develop compelling messaging and positioning to drive product adoption.
Oversee the development of marketing material and content, ensuring brand consistency, quality, and best value for money.

Market Research:
Conduct market research to identify trends, competitive landscape, and customer preferences. Analyse client behavior and campaign performance to optimize email and SMS campaigns

Team Leadership:
Build, mentor, and lead a high-performing marketing team that grows the business.

Budget Management:
Develop and manage the marketing budget efficiently, and always negotiate for the best price

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