Associate Brand Manager at
1 month ago
Greenlight Planet is on a mission to revolutionize rural energy access for the 1.5 billion off-grid villagers who use dirty, dangerous kerosene lanterns for light.
About the role:
As an associate Brand Manager, you will play a pivotal role in driving the success of our business through strategic marketing initiatives.
You will work in partnership with diverse teams of partners to develop and execute integral marketing strategies, focusing on joint partner marketing plans, product management, brand communication, visibility and awareness.
Additionally, you will steer efforts in integral events, conferences, sponsorships, sales team aid, PR, media communication for partnerships and key agency and supplier management.
What you would be expected to doJoint partner marketing plans
Develop and execute annual marketing plans to deliver on business goals for designated partners.
Work in cooperation with diversified teams of partners to create & manage integrated marketing strategies.
Execute quarterly marketing plans including production of merchandise and other collateral to drive cost efficiencies.
Generate strong consumer insights to drive strategies, communication tools and collateral.
Product Management
Steer product commercialization activities for products to include:
Demand & Convention planning duties.
Coordination of promotional material.
Creation or updates of marketing materials.
Sales field support.
Implementation of sales training.
Generate strong consumer insights that will drive communication.
Brand Communication
Develop and execute fully integrated brand communication campaigns to assist the overall brand in focus markets for EBD, Partnerships & New products.
Generate brand awareness and increase talkability of Sun King in focus markets.Develop marketing artwork and communication adapted to focus markets.
Identify relevant cost effective media that can be used for brand communication in focus markets.
Create retail assets to assist the retail team in listing new retailers.
PR initiatives for focus markets.
Brand Visibility and Awareness
Create and execute OOH branding strategy benefitting all sales channels for the business.
Create and execute retail branding strategy for partners.
Leverage on multiple marketing strategies – ATL, BTL & TTL to assist our sales channels in focus markets.
Internal Events, Conferences and Sponsorships
Steer and spearhead all internal events and conferences.
Execute all sponsorship initiatives leveraging Sun King brand in focus markets.
Coordinate with the marketing team on execution of events and conferences outside focus markets.
Innovate and advise on new ideas on how to establish and build our presence in conferences and internal events.
Sales team supportCreate marketing materials to aid retail team in effective selling i.e. Product videos, Sales kits and manuals, marketing POS, marketing merchandise etc
Suggest innovative materials or toolkits that can be used for effective assistance for retail team.
Create innovative uniforms and swag for sales teams.
PR & Media Communication for Partnerships team
Shortlist and contact media agencies to highlight our partnership activities or aid in driving Business development through relevant PR & Media initiatives.
Manage entire process from artwork creation to dissemination of information through proposed channels.Negotiate good rates in countries of focus for BD & Partnerships team.
Work closely with the BD & Partnerships team to come up with innovative marketing publicity ideas to amplify initiatives.
Agency and Supplier managementManaging media, advertising, events and activation agencies; and suppliers to deliver on the brand plans.
Create innovative local media solutions to derive cost efficiencies.
Any other duties allocated to assist the department & overall business goals.
You might be a strong candidate if you
Hold a degree in a business-related field
Have 3+ years' hands-on marketing experience as an Associate Brand Manager, Assistant Brand Manager or Agency experience
Are self-motivated, self-starter who is willing to take initiative, ownership & accountability
Have strong planning and organizational skills with the ability to manage multiple projects at a time
Are a highly results and performance oriented person with the ability to solve problems and make critical choices
Are able to effectively work cross-functionally across several geographies, regions and teams
Possess the ability to develop strong internal and external partnerships and form strategic alliances
Have excellent negotiation/influencing and presentation skills
Possess the ability to conduct market research & study data and insights to inform strategy
Have excellent verbal and written communication skills
Are an excellent team player with strong interactive skills and Creativity
Have the ability and availability to travel on average 60%+ of the time.
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