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Business Development

1 month ago

Nairobi, Nairobi Area, Kenya National Basketball Association (NBA) Full time
At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world

Position Summary:
NBA Kenya is seeking an experienced sales/marketing professional for the New Business Development team. This position plays a key role in generating new sponsorship revenue for NBA Kenya. The ideal candidate must be a dynamic team player, with excellent storytelling, communication, and negotiation skills.

The successful candidate will be implementing the new business development strategy with a focus on new partnership development - prospecting, pitching, negotiating, and securing new marketing partners.

The role will require frequent travel throughout the African region and will work closely with the Marketing, Media, Events, and other groups to create and drive new revenue streams.


Major Responsibilities:

Business Development:
Drive the continued growth and expansion of the NBA business and revenues
Develop and implement a new business development strategy for the NBA, in consultation with the Head of NBA Kenya and the NBA Head of Commercial
Build relationships with senior-level decision makers at prospective sponsors, relevant marketing agencies, event management companies, and promoters to generate new partners and other new business opportunities
Create, present, sell, and execute integrated NBA programs and initiatives
Manage the entire sales process from proposal to deal memo submission and contract execution by liaising with other departments (Legal, Finance, etc.)
Adapt current NBA marketing programs and create new initiatives tailored to the NBA
Identify fan engagement opportunities to facilitate greater fan acquisition and one-to-one relationships with the current fan base
Maintain a working knowledge of the sales and marketing activities of prospective partners as well as the general advertising, marketing, and technology landscape to understand potential client solutions
Maintain a database of highly valuable targets and opportunities
Monitor the activity of other sports and entertainment properties in the region
Contribute to the development and implementation of the business development strategy for NBA Kenya

Partnerships Sponsorship:
Prospect, target, pitch, and secure NBA Kenya sponsorship, event, and media partnerships
Develop and maximize networking opportunities with potential and existing sponsors and relevant marketing agencies
Understand the prospect's brand DNA and design sales presentations to reflect the brand synergies and positioning
Deliver impactful on-brand and on-target partnership programs for new business prospects
Use storytelling to effectively sell-in partnership ideas to new business prospects
Develop, visualize, and present customized partnership solutions for prospective sponsors
Facilitate ideation by leading cross-functional brainstorms to inform creative solutions
Liaise with colleagues globally across the NBA to uncover business development opportunities
Maintain a strong understanding of industry marketing channels and technologies that clients may utilize in activating an NBA Kenya sponsorship

Internal Partnerships:
Establish and develop close relationships with all the NBA NY global account teams, ensuring that they are proactively informed about all the NBA Kenya plans, initiatives, and projects
Develop and execute a detailed and coherent plan focused on engaging the NBA NY global account teams with exciting and consistent presentations, aiming to get them on board with all the NBA Kenya plans, initiatives, and projects so those can be considered key components for all global or regional new partnership opportunities and upsells
Represent the NBA Kenya in global pitches and status meetings, providing relevant information and insights about the NBA Kenya plan, initiatives, and projects, while also outlining clearly how current and potential global partners would receive value through those

Requirements

Required Skills/Knowledge:
Successful track record building business in Kenya; must have a strong understanding of the market and a network of relationships across all sectors of Kenyan marketing and media landscape
Creative storyteller with the ability to sell conceptually
High-level connectivity - client-side and sponsorship/marketing community in general
Ability to attain and exceed targets. This should involve delivering integrated programs that include media, print, interactive, and event-based assets Entrepreneurial approach with a strong understanding of business fundamentals
A track record of securing sponsorship contracts for rights holders in sports
Knowledge of TV and digital sales, merchandising, and communications
Ability to develop creative solutions which will meet the objectives of prospective partners
Experience in working within a structured corporate environment
Business knowledge - being up to date with business/market/industry trends
A thorough understanding of the sports landscape (basketball and NBA knowledge preferable)
Experience in working for a high-profile global organization
Experience in investment banking a plus

Experience Needed:
Minimum of 8 years of sales and/or business development experience
Strategic thinker - able to shape, develop and execute the strategy for the NBA
Strong persuading and negotiation skills
A credible communicator, adept at operating at the board level
Commercially minded and results-driven
Excellent presentation skills
Ability to work well within a matrixed organization
A passion for sports preferred

Educational Background Required:
Bachelor's degree required; Master's degree preferred but not required

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