Validation of Products, Communications and Targeting Strategies for Youth, Jiinue Growth Program at
2 months ago
DT Global, built on more than 50 years of experience from AECOM International Development, Development Transformations, and the Global Peace and Development (GPD) Charitable Trust, applies ingenuity, evidence, and passion to everything we do.
About the RoleDT Global is seeking expressions of interest from qualified individuals or consultancy firms with a proven track record to undertake validation of products, communications and targeting strategies for youth on the Jiinue Growth Program.
The objectives of the assignment are:
Understand relevant communications and targeting strategies for the target group, discerning where efforts may be concentrated to greatest effect.
Validate if the JGP SME window lending products speak to the needs and aspirations of young men and women and identify where they may be improved.
Validate if the lending product features are tailored to the financial behaviour and cycles of the target participants and suggest refinements.
Based on stakeholder sampling, suggest product features or enhancements that could be included to improve on-time loan repayments.Inspire channel partners with a strategy to improve their engagements with target groups to maximize target group participation.
About You
Required Expertise and Qualifications
Experience working with young people, women groupings, or related organizations.
Extensive and demonstrated experience in research, preferably with a focus on financial services and marketing.
Proven expertise in research assignments and engagements with young men and women.
Strong facilitation and presentation skills, with the ability to engage diverse audiences.
Excellent communication skills in English, both written and spoken.
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