Digital Marketing Specialist

4 weeks ago

Nairobi, Nairobi Area, Kenya Stellar Human Resource Solutions Full time

Position Overview

  • Our client in the e-commerce industry is seeking to onboard a Digital Marketer to spearhead the creation of engaging visual content for the brand. As a pivotal member of the marketing team, you will infuse creativity, innovation, and a deep understanding of digital platforms to enhance the online presence. This role is ideal for individuals passionate about e-commerce, abreast of digital trends, and adept at crafting captivating visual narratives.

Salary Range: 30-35k

Responsibilities

  • Develop visually captivating and brand-aligned content for digital platforms, including social media, website, and email marketing.
  • Generate creative assets such as graphics, images, and videos to bolster various marketing initiatives.
  • Curate and oversee content calendars for social media platforms.
  • Stay abreast of social media trends and contribute novel ideas to amplify our online footprint.
  • Collaborate closely with the marketing team to grasp campaign objectives and craft content that resonates with brand messaging.
  • Work collaboratively with other departments to ensure consistency in brand representation across all channels.
  • Rapidly adapt to evolving trends and technologies in the digital landscape.
  • Implement SEO best practices to optimize digital content for search engines.
  • Monitor and analyze the performance of digital content using analytics tools.
  • Offer insights and recommendations based on performance metrics.

Qualifications

  • Demonstrated experience as a digital marketer, graphic designer, or in a similar capacity.
  • Robust portfolio showcasing creative and innovative digital content.
  • Proficiency in graphic design software Adobe Creative Suite, etc..
  • Familiarity with video editing tools and techniques.
  • Comprehensive understanding of e-commerce principles and the ability to craft content that drives online sales.
  • Thorough knowledge of major social media platforms and their best practices.
  • Experience managing social media accounts for businesses.
  • Excellent communication and collaboration abilities.
  • Capability to interpret and translate marketing briefs into compelling visual content.
  • Capacity to thrive in a fast-paced environment and adapt to evolving industry trends.

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