Field Sales Representative at

4 weeks ago


Nairobi, Nairobi Area, Kenya Diageo Full time

Diageo is the world's leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

About the role
To contribute to the performance of the Sales & Distribution organization by implementing and executing a Territory Sales & Distribution plan that meets brand, volume, merchandising and promotion objectives for each outlet in order to achieve the overall area or channel trade marketing objectives

The Field Sales Representative will cover the retail outlets on the basis of a pre-assigned route/plan.

Key Accountabilities:

Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.

Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.
Ensure that price is in line with the company strategy

Implement promotions, develop and execute Merchandising Programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands.

Measure business performance to drive insights

Qualifications and Experience Required:
Bachelor's degree
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