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Content Creator
4 weeks ago
ABOUT THE COMPANY
Jubilee Insurance was established in August 1937, as the first locally incorporated Insurance Company based in Mombasa in 1937. Jubilee Insurance has spread its sphere of influence throughout the region to become the largest Composite insurer in East Africa, handling Life, Pensions, general and Medical insurance. Today, Jubilee is the number one insurer in East Africa with over 450,000 clients. Jubilee Insurance has a network of offices in Kenya, Uganda, Tanzania, Burundi and Mauritius. It is the only ISO certified insurance group listed on the three East Africa stock exchanges – The Nairobi Securities Exchange (NSE), Dar es Salaam Stock Exchange and Uganda Securities Exchange. Its regional offices are highly rated on leadership, quality and risk management and have been awarded an AA- in Kenya and Uganda, and an A+ in Tanzania.
JOB SUMMARY
Academic Background & Relevant QualificationsBachelor's degree in Marketing, Communications, Business, Finance or any other related course.Relevant Marketing Related Qualifications.Minimum 2-3 years' experience in a similar role.Good knowledge of life insurance products, policies, and regulations.
RESPONSIBILITIES
Operational Create compelling and relevant written content for various platforms such as websites, blogs, and social media. Develop engaging multimedia content, including images, infographics, and videos. Work collaboratively with the marketing team to develop content strategies aligned with overall marketing goals. Conduct market research to stay informed about industry trends and competitor activities. Assist in the creation and execution of marketing campaigns by providing content that aligns with campaign themes and messaging. Optimize content for specific campaigns and target audiences. Manage and curate content for social media channels, ensuring consistent brand messaging and engagement. Monitor social media trends and audience behaviour to adapt content strategies. Optimize content for search engines to improve visibility and drive organic traffic. Stay updated on SEO best practices and implement them in content creation. Use analytics tools to measure the performance of content and campaigns. Provide regular reports on key performance indicators and make data-driven recommendations for improvement. Ensure that all content produced adheres to brand guidelines and maintains a consistent brand voice. Collaborate with the design team to maintain visual consistency in multimedia content. Develop and maintain a content calendar to ensure a consistent and timely flow of content across various platforms. Collaborate with internal teams such as marketing, design, and sales to gather insights and align content with organizational goals. Work with external partners or agencies as needed for content creation. Stay abreast of industry trends, content marketing best practices, and emerging platforms to continually enhance content strategy. Foster engagement with the audience through responses to comments, messages, and participation in online communities. Build and nurture relationships with influencers and stakeholders in the industry. Stay adaptable to evolving content trends and adjust strategies accordingly to meet changing audience preferences.Corporate Governance Adhere to regulatory requirements and internal policies, ensuring compliance in all aspects of insurance servicing. Compliance: Stay updated with insurance regulations and best practices to ensure compliance with industry standards Adherence to the laws and regulations of Kenya, the policies and regulations within the insurance industry and all internal company policies and procedures. Ensuring compliance with applicable statutory and regulatory requirements and establishing mitigation measures against emerging business risks.Culture Fostering a corporate culture that promotes ethical practices and good corporate citizenship while maintaining a conducive work environment. Collaborate with cross-functional teams to develop initiatives that promote a positive and inclusive company culture. Individualized Development Planning: Create personalized development plans that align with your career aspirations and the organization's objectives.
REQUIRED SKILLS
Communication, Collaboration, Digital content development and editing (social media, blogs, etc.), Reporting
REQUIRED EDUCATION
Bachelor's degree
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