Consultant - Digital Marketing Communication, Eastern & Southern Africa Regional Office, Nairobi

UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, communication.

UNICEF is keen to expand its private sector fundraising operations across the region, and in particular in Kenya and South Africa.

The Private and Public Partnerships team (PPP) is in the process of setting up a regional, fundraising digital platform to encourage and engage individuals to learn about UNICEF's programmes, particularly in emergencies, and to donate to UNICEF's work on a regular basis.

With support from PFP, Geneva ESARO is starting to test digital fundraising to test and establish this new channel for fundraising for ESAR and ESAR country offices.

This is aligned to PFP global strategy of engaging with new markets through a cluster / regional approach.

Since digital marketing is about simplified communication geared at improving return on investment, that needs ongoing testing, we see the need for hiring someone with specialized skills and support informing and training colleagues on how to effectively communicate with this group of stakeholders.

The consultant will work closely between PPP and Communications team to ensure existing content is repurposed for acquiring individual donors and engaging with existing donors through emailers and newsletters and to inform country offices to effectively gather more relevant content to support digital fundraising and donor engagement.

Scope of Work

Goal and objective:

Under the supervision of Partnerships Specialist and with guidance from Regional Communications Chief, the consultant will

• Work with digital marketing agency to create fundraising advertisements, landing pages and donor stewardship communication. This is in reference to the activity in the annual work plan that involves resource mobilization & partnerships strategies oversight, technical support, quality assurance and capacity development.

Working with the Fundraising team in ESARO as well as the PFP and HQ experts, develop a framework for content production, that the country offices can use to guide their content gathering, and agencies can use for editing and postproduction.

The framework should be informed by - UNICEF's brand book, the ethical imagery guidance, the new inclusive story telling model and relevant fundraising strategies.

Develop and produce content:
based on this framework, and where needed working with internal and external consultants/agencies, the role will develop a content production plan and develop content that can include:

• Repurposed assets using archive material on UNICEF's Digital Asset Management platform WeShare to create new assets.
• Creative conceptual assets using graphic/ animated elements.
• Remote produced content by remotely working with often amateur content creators to produce content packages.
• Incountry content production by travelling to an affected country to produce content packages (often working in collaboration with local content creators).
• Managing postproduction process of content assets.
• Ensuring that all content production and postproduction meets UNICEF's ethical and technical specifications and is prepared with various versions for dissemination including packaging on WeShare.
• Track and monitor performance of content. Working with fundraising consultants and agency, you will track the performance of fundraising content and make adjustments based on findings, allowing for all other factors of tests, including timing, quantity and channels of fundraising marketing products.
• Participate in fundraising working group, led by the PPP team, and also join the weekly communication team meetings, and the fortnightly strategy meetings.

Work relationships
Reporting to Fundraising Specialist with a dotted line reporting to Sr. Advisor, Communications.

The position will also work closely with the PFP team in Geneva, global digital marketing agency and eventually local digital marketing agencies.

Outputs/Deliverables:
Under the supervision of the Partnerships Specialist and with guidance from Regional Chief of Communications, and working closely with the global team (PFP) and in accordance with UNICEF's ethical imagery guidelines and technical specifications, the role will deliver:

• Develop framework for content creation and delivery
• Develop and create content in line with framework – in line with the demands of marketing and communication plans
• Produce a monthly report on performance of content, including reach, engagement and sign up from new and existing donors.
• Develop a donor recognition and visibility plan in line with the new global framework and including creative ideas for elevating profile of key donors in the region.

Deliverables (SMART)

Duration

(Estimated # of days)

Timeline/Deadline

Schedule of payment
Support creation of ESAR, Kenya and South Africa digital marketing content to test different content and changes for performance

30 days

30 September

10%

Monthly tracking of performance of content and making adjustments in content to be optimized for results

80

30 Oct'24

7.5%

30 Nov'24

7.5%

31 Dec'24

7.5%

31 Jan'25

7.5%

28 Feb'25

7.5%

31 Mar'25

7.5%

30 Apr'25

7.5%

30 May'25

7.5%

30 Jun'25

7.5%

31st Jul'25

7.5%

Create guidance and support training of priority Country offices for – Submission of final kit and report on trainings

50 days

31st Jul'25

15%

Payment Schedule
As outlined above.

Please note that the final remuneration will be negotiated by HR.

To qualify as an advocate for every child you will have...

• Education: An advanced university degree in one of the following fields is required: Marketing, Communications, the humanities, journalism, broadcast, or another relevant field. Alternatively, a firstlevel university degree in a relevant field combined with 2 years of additional professional experience may be accepted in lieu of the advanced degree. Any other additional training in a related field is an asset.
• Experience: A minimum of 5 years of experience in developing content for digital marketing / digital fundraising.
• Must exhibit the UNICEF Core Values of:

Care

Respect

Integrity

Trust

Accountability

Sustainability

• Competencies: the [competencies]) that the consultant should have for the assignment include:

Build and Maintain Partnerships.

Drive to Achieve results.

Innovates and Embraces Change.

Manages Ambiguity and Complexity

Thinks and Acts Strategically

Works Collaboratively with Others

Language:
Proficient in English.

Administrative issues

• Preferably Nairobi and working remotely.
• It is ideal to be available from Monday to Thursday between 10 AM to 4 PM Nairobi time for easy coordination.
• The consultant is expected to be remote (preferably Nairobi) based with potential travel to up to South Africa and Geneva, UNICEF would cover subsistence allowances and travel costs. If the consultant is required to quarantine while traveling, UNICEF will pay for the quarantine if not organized by the host country.
• Schedule for progress meetings throughout the contract duration (if required).

Conditions

• Office space and equipment will not be provided
• Any planned travel should be included in this paragraph with the following clause: All travel (in case of any) will be by most economical fare and reimbursement will be as per UNICEF policy.
• As per UNICEF DFAM policy, payment made against approved deliverables. No advance payment is allowed unless in exceptional circumstances against bank guarantee, subject to a maximum of 30 per cent of the total contract value in cases where advances purchases, for example for supplies or travel, may be necessary.
• Selected candidates are subject to confirmation of fully vaccinated status against SARS-CoV2 (Covid19) with a World Health Organization (WHO)endorsed vaccine, which must be met prior to taking up the assignment.

  It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

• Individuals engaged under a consultancy contract will not be considered 'staff members' under the Staff Regulations and Rules of the United Nations and UNICEF's policies and procedures and will be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants.
• The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract.
• Consultants are responsible for determining and meeting their tax or duty liabilities in accordance with local or other applicable laws. UNICEF does not issue statements of earnings to consultants.
• UNICEF offers [reasonable accommodation]) for consultants with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

For every Child, you demonstrate...
To view our competency framework, please visit [here]).

UNICEF is here to serve the world's most disadvantaged children and our global workforce must reflect the diversity of those children.

[The UNICEF family is committed to include everyone]), irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination.

UNICEF also adheres to strict child safeguarding principles.

All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks.

Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

How to apply

Qualified candidates are requested to submit a cover letter, CV or P11 form and their technical proposals to the online recruitment portal (Talent Management System) or email provided.

Interested candidates to indicate their ability, availability, and rate (daily/monthly) expressed in US$ for international consultants or KES for national consultants to undertake the terms of reference.

The fees should be inclusive of other costs incurred such as travel/return ticket, VISA and subsistence allowances for international consultants who will be based in Nairobi.

Applications submitted without a fee/ rate will not be considered.

Remarks:
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered "staff members" under the Staff Regulations and Rules of the United Nations and UNICEF's policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage).

Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors.

Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract.

Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment.

It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

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