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Senior Officer- Digital Media

3 months ago

Nairobi, Nairobi Area, Kenya SAFARICOM Full time

ABOUT THE COMPANY

Safaricom, Ltd is a leading mobile network operator in Kenya. It was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000, Vodafone Group Plc of the United Kingdom acquired a 40% stake and management responsibility for the company. Safaricom employs over 1,500 people mainly stationed in Nairobi and other big cities like Mombasa, Kisumu, Nakuru and Eldoret in which it manages retail outlets. Currently, it has nationwide dealerships to ensure customers across the country have access to its products and services.

JOB SUMMARY

QualificationsA bachelor's Degree. (A business-related discipline with an IT/Commercial bias will be an added advantage)Should have more than 5 years continuous experience in Digital Media Buying and Optimization and translating Digital activities to Business results (Integrated media buying skills - offline and online media, will be an added advantage) Digital platforms certifications such as: -Google AdWords CertificationAdWords Fundamentals CertificationSearch Advertising CertificationDisplay Advertising Certification Video Advertising CertificationFacebook Blueprint CertificationTwitter certification

RESPONSIBILITIES

Will work closely with internal and agency teams to support development of media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign. Will be responsible for setting up campaigns on Google Adwords which includes Google Display, Google Search, YouTube etc plus setting up and managing tags for attribution.Will be responsible for analysing our websites and apps on Firebase and Google AnalyticsWill be responsible for setting up campaigns on Facebook Business Manager, Twitter Ads, DV360, Google Ads among others. Will be responsible for liaising with all internal and external stakeholders to ensure excellent campaign setup, reporting, optimization and analysis and that the campaigns are highly targeted for each consumer segment. Will be responsible for report writing highlighting progress of campaigns and how these translate into business results. This guides the business in evaluating the effectiveness of all digital campaigns.Will be responsible for media buying financial administration including raising PO's, issuance/revisions of monthly insertion orders and financial reconciliation on a weekly, monthly and quarterly basis.Will be responsible for monitor and optimising ad campaign performance data to suggest structural and editorial improvements. Will be personally responsible for keeping up with the dynamic trends and benchmarks in the digital media category through continuous research and training.Will be responsible for identifying new tech led & AI campaign use cases Digital media vendor management on a day-to-day basis to ensure campaign alignment and negotiate added value for the media buysDeliver Cost optimization on all digital media buys to ensure maximum value and lowest possible cost is delivered against set benchmark KPIsCollect and package data driven actionable insights from the digital platforms and feeding back into the business for decision making Continuously discover and propose new marketing technologies and platforms that will be valuable for Safaricom campaigns.

REQUIRED SKILLS

Software architecture, Testing and debugging, User experience (UX and UI) design, Digital content development and editing (social media, blogs, etc.), Database query languages (SQL, others)

REQUIRED EDUCATION

Bachelor's degree