Digital and Social Media Officer

4 weeks ago


Nairobi, Nairobi Area, Kenya Bliss Healthcare Full time

Bliss Medical Centre is a leading provider of medical services in East Africa, providing accessible, affordable and quality healthcare services.

We are the fastest growing chain of modern outpatient medical services with over 80+ Medical Centres

Responsibilities:
Develop and implement comprehensive digital communication strategies aligned with Bliss Healthcare's mission and goals.
Manage and oversee all digital and social media platforms, ensuring consistent and engaging content.
Create and curate compelling, multimedia content for various digital channels to increase brand visibility.
Monitor social media trends and industry developments to identify opportunities for innovation and growth.
Collaborate with cross-functional teams to ensure seamless integration of digital strategies with overall marketing efforts.
Analyse and report on the performance of digital campaigns, using data-driven insights to optimize strategies.
Foster community engagement and manage online reputation through effective communication and interaction.
Any other official responsibility assigned.

Requirements –Education, Skills and Experience:
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, social media management, and digital communications.
Strong understanding of healthcare industry dynamics is a plus.
Excellent written and verbal communication skills.
Proficiency in using digital marketing tools and analytics platforms.
Creative thinking and ability to adapt to evolving trends in digital and social media.

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