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Digital Strategist
1 week ago
Job Description
">RCL AFRICA LIMITED seeks a highly skilled Digital Marketer to oversee all marketing functions and drive business growth.
">Key Areas of Responsibility
">- ">
Develop and implement comprehensive marketing strategies to support business goals.
">">Identify target audiences and create tailored marketing plans to engage and convert leads.
">">Monitor and adapt strategies based on market trends and competitor analysis.
">">Build and maintain a strong, consistent brand identity across all platforms.
">">Oversee the creation of high-quality marketing materials, including brochures, presentations, and digital content.
">">Manage and optimize digital marketing campaigns across SEO, PPC, email marketing, and social media platforms.
">">Collaborate with cross-functional teams, including sales, product development, and customer service.
">">Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
">">Track key performance indicators (KPIs) and prepare regular reports for senior management.
">">
Requirements
">- ">
Bachelor's degree in Marketing, Business Administration, or a related field.
">">At least 2 years of experience in a marketing leadership role, preferably within a logistics firm.
">">Strong knowledge of digital marketing tools and techniques (SEO, PPC, Analytics).
">">Proficiency in marketing platforms, CRM systems, and analytics tools.
">">Exceptional communication and presentation skills.
">">Results-driven, innovative, and customer-focused mindset.
">">Leadership qualities with the ability to inspire and motivate teams.
">">Strong analytical mindset and attention to detail.
">">
Additional Information
">The ideal candidate will possess a unique blend of strategic thinking, creative vision, and technical expertise. If you are a motivated and results-driven professional looking for a challenging opportunity, please submit your application.