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Digital Strategist

1 week ago


Nairobi, Nairobi Area, Kenya RCL AFRICA LIMITED Full time

Job Description

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RCL AFRICA LIMITED seeks a highly skilled Digital Marketer to oversee all marketing functions and drive business growth.

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Key Areas of Responsibility

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  2. Develop and implement comprehensive marketing strategies to support business goals.

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  3. Identify target audiences and create tailored marketing plans to engage and convert leads.

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  4. Monitor and adapt strategies based on market trends and competitor analysis.

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  5. Build and maintain a strong, consistent brand identity across all platforms.

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  6. Oversee the creation of high-quality marketing materials, including brochures, presentations, and digital content.

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  7. Manage and optimize digital marketing campaigns across SEO, PPC, email marketing, and social media platforms.

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  8. Collaborate with cross-functional teams, including sales, product development, and customer service.

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  9. Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

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  10. Track key performance indicators (KPIs) and prepare regular reports for senior management.

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Requirements

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  • Bachelor's degree in Marketing, Business Administration, or a related field.

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  • At least 2 years of experience in a marketing leadership role, preferably within a logistics firm.

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  • Strong knowledge of digital marketing tools and techniques (SEO, PPC, Analytics).

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  • Proficiency in marketing platforms, CRM systems, and analytics tools.

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  • Exceptional communication and presentation skills.

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  • Results-driven, innovative, and customer-focused mindset.

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  • Leadership qualities with the ability to inspire and motivate teams.

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  • Strong analytical mindset and attention to detail.

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Additional Information

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The ideal candidate will possess a unique blend of strategic thinking, creative vision, and technical expertise. If you are a motivated and results-driven professional looking for a challenging opportunity, please submit your application.