Business Development Strategist

3 days ago

Nairobi, Nairobi Area, Kenya Emerge Egress Consulting Full time
About Emerge Egress Consulting
Emerge Egress Consulting is a leading HR management and training consulting firm based in Nairobi. Established in 2017, we specialize in recruitment, business strategy, and training programs for various sectors. Our mission is to partner with clients across diverse industries and deliver tailored solutions to meet their needs.

Job Summary:
We are seeking a highly skilled Business Development Strategist to join our team. As a key member of our sales and marketing department, you will be responsible for identifying new business opportunities, developing strategic partnerships, and driving revenue growth. If you have a proven track record of successful business development initiatives and excellent leadership skills, we encourage you to apply.

Duties and Responsibilities:
  • Conduct market research to identify emerging trends and opportunities in the hospitality sector.

  • Create event strategies that generate quality leads for our clients.
  • Manage a portfolio of events, from concept development to execution, ensuring exceptional customer experiences.
  • Build strong relationships with suppliers, vendors, and community organizations to establish partnerships and referral networks.
  • Develop and execute digital marketing campaigns, including social media, email marketing, and website content management.
  • Analyze marketing performance metrics and adjust strategies accordingly.

  • Collaborate with internal teams to develop customer-centric initiatives and solutions.
  • Align marketing efforts with overall business objectives, working closely with the management team.
  • Manage the marketing budget effectively, ensuring cost-efficient resource allocation.
  • Train and supervise the client service and marketing team to achieve departmental goals.
  • Maintain up-to-date knowledge of industry standards and regulations.

  • Identify and pursue new business opportunities within regional markets, including partnerships, collaborations, and strategic alliances.
  • Develop innovative strategies to expand our client base, visibility, and market penetration.
  • Build and maintain strong relationships with existing clients, ensuring exceptional customer satisfaction and retention.
  • Analyze market trends, competitor activities, and customer feedback to identify opportunities for improvement and innovation.
  • Monitor and optimize key performance indicators (KPIs) to track progress and achieve business objectives.

Requirements:
  • Bachelor's Degree in Marketing, Business Administration, Communication, or a related field.
  • At least 3 years of relevant experience in business development, with a proven track record of successful marketing campaigns and business development initiatives.
  • Proficiency in Microsoft Office Suite.
  • Strong leadership skills, effective communication and digital marketing skills, market intelligence, business acumen, analytical skills, and creativity.

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