Digital Marketing Strategist

4 days ago


Mombasa, Mombasa, Kenya SUNSET Full time

About Us

Sunset is a leading hospitality company that prides itself on innovative and creative approaches to digital marketing. Our team of experts is passionate about developing strategies that drive engagement, increase brand visibility, and grow our online presence.

The Role

We are seeking a highly skilled Digital Marketer to join our team and contribute to the development of cutting-edge digital marketing campaigns. As a key member of our team, you will be responsible for managing social media platforms, website content, and email marketing campaigns to engage guests and promote our services.

Key Responsibilities:

  • Develop and execute digital marketing campaigns to increase brand awareness and drive sales.
  • Manage social media platforms and website content to engage guests and build brand loyalty.
  • Use analytics tools to track, measure, and optimize performance of digital marketing campaigns.
  • Create targeted email marketing campaigns to nurture leads and drive conversions.
  • Stay up-to-date with the latest digital marketing trends and implement creative strategies to stay ahead of the competition.

Requirements

To be successful in this role, you will need:

  • Proven experience in digital marketing within the hospitality sector.
  • Expertise in SEO, SEM, content marketing, and social media.
  • Proficiency with tools like Google Analytics, Facebook Ads Manager, and other industry-leading software.
  • A creative mindset with an ability to think outside the box and develop innovative solutions.
  • Strong communication and project management skills to effectively collaborate with cross-functional teams.
  • Diploma in marketing or a related field.
  • 2 years' experience in digital marketing, preferably in the hospitality industry.
  • Experience in content creation and copywriting.

Benefits

We offer a competitive salary with performance bonuses, flexible working environment, and opportunities for career growth and professional development.



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