Marketing Specialist for Accommodation Services

3 days ago

Mombasa, Mombasa, Kenya beBee Careers Full time

About Us

Sunset is a hospitality company that prides itself on delivering exceptional experiences for our guests through innovative digital marketing strategies. We are passionate about creating engaging content, building brand loyalty, and driving sales through effective digital marketing campaigns.

The Job Description

As a Digital Marketer at Sunset, you will be responsible for developing and executing digital marketing campaigns that drive engagement, increase brand visibility, and grow our online presence. You will manage social media platforms, website content, and email marketing campaigns to engage guests and promote our services.

Key Responsibilities:

  • Develop and execute digital marketing campaigns to increase brand awareness and drive sales.
  • Manage social media platforms and website content to engage guests and build brand loyalty.
  • Use analytics tools to track, measure, and optimize performance of digital marketing campaigns.
  • Create targeted email marketing campaigns to nurture leads and drive conversions.
  • Stay up-to-date with the latest digital marketing trends and implement creative strategies to stay ahead of the competition.

Requirements

To be successful in this role, you will need:

  • Proven experience in digital marketing within the hospitality sector.
  • Expertise in SEO, SEM, content marketing, and social media.
  • Proficiency with tools like Google Analytics, Facebook Ads Manager, and other industry-leading software.
  • A creative mindset with an ability to think outside the box and develop innovative solutions.
  • Strong communication and project management skills to effectively collaborate with cross-functional teams.
  • Diploma in marketing or a related field.
  • 2 years' experience in digital marketing, preferably in the hospitality industry.
  • Experience in content creation and copywriting.

Benefits and Perks

We offer a competitive salary with performance bonuses, flexible working environment, and opportunities for career growth and professional development.

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