Senior Campaign Manager

3 days ago

Nairobi, Nairobi Area, Kenya SWATX Full time

SWATX is searching for a Senior Campaign Manager to take the lead in developing and executing high-impact marketing campaigns. In this strategic role, you will drive the direction of our marketing initiatives, ensuring alignment with business objectives while delivering exceptional results. This position requires a deep understanding of market trends and consumer behavior, as well as the ability to lead cross-functional teams to successful campaign execution.

Key Responsibilities:

  • Design and implement comprehensive marketing strategies that utilize both traditional and digital channels to drive brand awareness and engagement.
  • Manage the end-to-end campaign process, from concept development and creative briefings to execution and performance analysis.
  • Lead a team of marketing professionals, providing mentorship and fostering a collaborative and innovative work environment.
  • Work closely with stakeholders to ensure campaign goals align with organizational objectives and market needs.
  • Utilize data analytics tools to monitor campaign effectiveness, providing insights and recommendations for optimization and future strategies.
  • Maintain effective communication with internal departments and external partners to facilitate seamless campaign execution.
  • Stay abreast of industry trends, competitor activities, and emerging technologies to inform campaign direction.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
  • 8+ years of experience in campaign management, preferably in a senior or leadership role.
  • Strong portfolio of successful marketing campaigns with tangible results.
  • Excellent analytical skills and experience with data-driven marketing approaches.
  • Exceptional communication and leadership abilities, with a proven track record of managing teams.
  • Proficiency in marketing automation platforms and analytics tools.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strategic thinker with strong creative problem-solving skills.

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