Digital Marketing Consultant

6 days ago

Nzalae Nzawa locations, Kenya Statesman Journal Gannett Full time $90,000 - $120,000 per year
|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Position Title: Digital Marketing Consultant (Sales – Business Development)

Work Environment: Washington DC, Baltimore or Philadelphia regionRemote

Role
  • Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.
  • Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
  • Growing the audience and promoting engagement through brand content solutions and social media marketing.
  • Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
  • Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.

You Will Have The Opportunity To
  • Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.
  • Foster partnerships with local businesses and assist them in achieving their marketing goals through well-integrated marketing plans and comprehensive media solutions.
  • Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.
  • Assist businesses in optimizing their online presence through personalized digital marketing and print marketing strategies.
  • Identify and comprehend market potential, develop and execute sales strategies across multiple platforms, including digital media, mobile platforms, niche publications, promotions, and traditional newspapers.
  • Actively pursue and secure new business and revenue streams.
  • Retain, manage, and expand the client base in the constantly evolving digital landscape.
  • Collaborate within a team to manage client relationships and sustain and increase account revenue.
  • Articulate and present our product suite to business decision-makers effectively.
  • Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.
  • Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
  • Manage a specified sales pipeline and devise a strategy for long-term sustained success.
  • Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.
  • Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.

Key Qualifications
  • Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 5+ years of experience in high acquisition, consultative B2B Sales role.
  • Prior experience and success track record building a new book of business.
  • A problem solver who thrives on challenges and can simplify complex issues.
  • Possesses a competitive nature and a collaborative team spirit.
  • Excellent communication and presentation skills.
  • Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
  • Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Benefits
  • Uncapped Earnings Potential
  • Unparalleled digital and marketing training for continuous learning
  • Intensive 3 week onboarding for new hires
  • Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more.
  • Generous Time off package including Company Paid Holidays
  • Energized and passionate team with a fun and flexible workplace
  • #LOCALIQ

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