Brand Manager

1 day ago

Nairobi Nairobi City Kenya BrighterMonday Full time 1,200,000 - 3,600,000 per year

Job Type An Evergreen Role is an advertisement for positions that are hired for throughout the year. It is a way for Brightermonday Kenya to build a database of qualified, interested individuals for a particular job function so that when there is a need to fill that type of role, the hiring process will be faster. By applying to an Evergreen Role, you are expressing your interest in a particular job function. In addition to submitting your resume to an Evergreen Role, we encourage you to create a job profile and a job alert to be notified when positions in your areas of interest become available. Role Summary The role holder will utilize a thorough understanding of the consumer and competitor environment to develop compelling brand strategies, aligned to group brand strategies. Responsibilities Implement brand strategy to grow and sustain brand performance and profitabilityMonitor, control and report brand performance through brands health indicators (Net Sales, Gross Margin, Marketing Contribution) and keyconsumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfallsSupport the management of the New Product Development process for the brand in the Commercial Business Unit.Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business UnitSupport the development & execution of approved brand Media and consumer plan within guidelinesUnderstand & apply relevant external environment factors including consumer insights, competitor activity and otherCommercial Business Unit activity (networks).Support Product Life Cycle Management including demand forecasting and minimizing residuals.Effective execution of Trade Marketing plansParticipate actively in company -wide initiatives as required  Requirements Qualifications Bachelor's Degree from any relevant field5 years demonstrated experience in Brand Management and Brand BuildingProfessional Qualification in Marketing is desirableExperience handling the beauty category is preferred.Analytical skills are critical.Good exposure to PnL management.IT savvy including the use of MS Office Suite of ApplicationsInsight generationCompetition AnalysisBrand ActivationLeadership and agility Benefits

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