GM(Marketing, Commercial and Brand Engagement)

17 hours ago

Nairobi, Nairobi Area, Kenya CASA NEXUS LIMITED Full time

About CASA Nexus Limited.

CASA Nexus Limited is a social impact-driven enterprise blending research and learning with digital media, marketing, and social communication. Our media outlet, CASA MEDIA NETWORK craft campaigns and content that move audiences, influence behavior, and build brands with purpose. Our digital media ecosystem spans digital marketing, content production, research and learning dissemination, and social impact storytelling.

Profile summary:

CASA is seeking a commercially focused General Manager to lead its marketing and brand engagement portfolio. This role sits at the intersection of business growth and creative production — responsible for turning great content into measurable revenue, strong partnerships, and lasting brand equity. The GM will manage the sales, marketing, and content creation teams to deliver cohesive, high-performing campaigns that align commercial objectives with CASA Nexus' creative and social impact mission.

Key Responsibilities:

  • Develop and execute commercial strategies that drive revenue growth across CASA media platforms.
  • Lead marketing and content teams in planning, producing, and distributing impactful digital campaigns for clients and in-house brands.
  • Identify new business opportunities in digital advertising, branded content, influencer marketing, and media partnerships.
  • Manage the full content production cycle — from ideation and scripting to execution and analytics — ensuring all outputs meet business and brand goals.
  • Build, mentor, and manage a diverse team of content creators, marketers, and account managers to achieve budget goals.
  • Oversee client relationship management and ensure timely, high-quality delivery of creative and commercial projects.
  • Use data and market insights to inform product development, pricing, and audience engagement strategies.
  • Strengthen CASA's brand positioning through consistent storytelling, innovation, and measurable engagement outcomes.
  • Collaborate with finance and operations teams to align marketing budgets, revenue projections, and growth targets.

Qualifications and Experience.

  • Bachelor's degree in marketing, Business, Communications, or related field.
  • Minimum 5 years of experience in commercial marketing, media management, or digital agency management.
  • Proven record of driving sales growth and managing creative or content-driven teams.
  • Strong understanding of digital platforms, analytics, and audience engagement.
  • Demonstrated success in turning marketing strategies into tangible financial results.
  • Excellent stakeholder management and negotiation skills.
  • Ability to balance creative vision with business discipline.

Personal Attributes.

  • Entrepreneurial mindset with commercial sharpness.
  • Inspiring leader who brings out creativity and accountability in teams.
  • Data-informed, results-oriented, and adaptable to fast-paced environments.
  • Passionate about media, storytelling, and the business of influence.

How to Apply.

Interested candidates should send their CV and cover letter outlining commercial achievements and leadership experience in digital marketing and brand engagement to ,  
by 16th November 2025.

Only shortlisted applicants will be contacted.

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