Media Planner

23 hours ago


Nairobi, Nairobi Area, Kenya Scangroup Full time 40,000 - 80,000 per year

JOB PURPOSE – SUMMARY
In this role, you will work with the team lead in receiving client briefs, and analyzing market-level competitive data, SOV, and media consumption data to build out media analysis & planning implications.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

  • Demonstrates expertise in analyzing and producing comprehensive media reports to validate proof of flight
  • Demonstrate an understanding of the media landscape and business challenges and begin to contribute ideas on how to improve the current situation.
  • Implementation of media plans across both traditional and digital channels
  • Great understanding of your portfolio of clients
  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
  • Mentor new Interns and assist in leading a small-scale project (identify needs, formulate idea into a plan, set the scope, and present to the Manager and Director
  • Assist in leading medium-scale projects (identify a need, formulate idea into a plan, set the scope, and present to the Manager)
  • Participate in new business pitches

PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

  • At least 3+ years' experience in media/advertising/data planning agency
  • Excellent numerical analysis skills, strong proficiency in media spends reconciliations, and exceptional attention to detail to ensure error-free work.
  • A Diploma/ bachelor's degree in advertising/ communications/ business/ finance/ actuarial science/ mathematics preferred
  • Familiar with all implementation tools including but not limited to KARF data points, Geo Poll, and other 3rd party and secondary data points.
  • Experience working with multiple stakeholders (e.g. suppliers, advertising/marketing agencies, media owners, and internal specialist resources)
  • Be a strong communicator – English is our global language.
  • Excellent numerical analysis skills and attention to detail
  • Energy, passion, and self-motivation
  • Great knowledge of Excel & PowerPoint
  • Can manage their own time effectively.
  • Curious character, instinctively proactive, and believes in asking questions to get ahead

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