Business Development Lead

5 days ago

Nairobi, Nairobi Area, Kenya Talent Safari Full time $90,000 - $120,000 per year

The Business Development Lead will drive the growth of OKOA's B2B rescue and maintenance services by spearheading the acquisition of new customers and institutional partners across East Africa. This senior role combines hands-on sales execution with strategic leadership in product positioning. The ideal candidate is both a relationship-builder and a storyteller—someone who can identify market opportunities, communicate the value proposition effectively, and close high-impact deals.

They will own the sales pipeline from prospecting through to closing, develop compelling sales materials, and represent OKOA at meetings with prospective partners. Additionally, the Lead will shape OKOA's market positioning strategy—ensuring the company is positioned with clarity, credibility, and consistency across all external-facing touchpoints.

This position reports directly to the CEO and will play a central role in achieving the company's ambitious growth target.

Key Responsibilities:

  1. Customer Pipeline Development & Lead Generation

    • Identify, prioritise, and engage with B2B client segments (e.g. fleet operators, logistics firms, saccos, FMCG fleets…etc.)

    • Use targeted outreach methods (calls, email, referrals, network intros) to build a high-quality lead pipeline.

    • Track all opportunities in CRM; ensure quick turnaround from lead to first meeting.

  2. Sales Process Execution & Closing

    • Lead the end-to-end sales cycle: from initial contact to needs assessment, proposal, negotiation, and deal close.

    • Execute on custom proposals, SLAs, and MOUs using internal templates.

    • Set and track KPIs like pipeline conversion rate, deal velocity (e.g.

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