Sales Manager

4 days ago

Kitale TransNzoia County, Kenya Metrics Management Full time 900,000 - 1,200,000 per year

JOB ADVERTISEMENT

Position: Sales Manager

Location: Kitale, Trans Nzoia County (with regional coverage)

Department: Sales & Marketing

A distributor of Alcoholic Beverages, based in Kitale, Trans Nzoia County, with a strong footprint in the distribution of alcoholic beverages within the region and beyond. With a growing portfolio and multiple satellite outlets, we are seeking to recruit a highly motivated and results-oriented
Sales Manager
to spearhead our sales and distribution operations. .

The Sales Manager will be responsible for
leading and coaching the sales team
, overseeing
sales operations in all outlets and routes
, and ensuring that
targets, distribution goals, and stock management processes
are effectively met.

Key Responsibilities

  • Lead, supervise, and coach the sales team (Van Salesmen, Assistants, and System Superuser) to ensure peak performance.
  • Conduct regular sales meetings, route accompaniments (minimum 3 per week), and submit performance reports.
  • Monitor stock levels and ensure full availability of all brands and SKUs across all outlets.
  • Conduct monthly competitor and market intelligence analysis and present to management.
  • Set sales targets per route and ensure volume and coverage objectives are achieved.
  • Oversee System evaluations and generate accurate weekly and monthly sales reports.
  • Establish customer relationship programs to strengthen distributor–retailer partnerships.
  • Implement structured sales plans and strategic initiatives aligned with business objectives.
  • Plan and conduct continuous training to upskill the sales team.
  • Coordinate with Supplier representatives for promotions, activations, and customer issue resolution.
  • Own and manage the purchase plan in alignment with sales targets.

Key Competencies & Qualifications

  • A graduate in Business, Marketing, or related field.
  • 3–5 years' experience in
    FMCG sales management
    , preferably in alcoholic beverages.
  • Strong leadership skills with a proven track record in managing teams and meeting targets.
  • Excellent communication and interpersonal skills.
  • Strong analytical and reporting skills; proficiency in Microsoft Office Suite.
  • A valid driving license with willingness to travel extensively.
  • Physically fit, flexible with working hours, and able to work under minimal supervision.

Key Performance Indicators (KPIs)

  • Achievement of sales and distribution targets.
  • Strong execution of the commercial pillar.
  • Accurate and timely submission of all reports.
  • Growth in customer base and route coverage.
  • Effective coaching, motivation, and performance monitoring of the sales team.
  • Zero stock-outs across the distributor network.

Application Process

Interested candidates who meet the above requirements are invited to submit their
detailed CV and a cover letter
clearly stating the position applied for to

Deadline for applications:
25
th
September 2025

Note:
Internal candidates are highly encouraged to apply and will be given priority consideration based on merit. Only shortlisted candidates will be contacted.

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