Digital Marketing Associate

17 hours ago

Tatu City, Kenya Tatu City Full time 12,000 - 2,500,000 per year

Reporting to the Marketing & Communications Manager & Head of Digital Marketing, the Digital Marketing Associate will develop and execute marketing campaigns across digital channels to generate sales leads, build our brands     and tell our stories. The Digital Marketing Associate will also work closely with the Tatu City sales teams to ensure a strong flow of leads flow into our sales funnel.

Key Responsibilities

  • Creates and manages a rolling social media calendar of content and posts including compelling video, photo and written content.
  • Manages our social media channels, combining paid and organic execution, publishes updates and posts, manages, and interacts with comments, and reports issues.
  • Defines Tatu City's strategy for digital media campaigns to generate sales leads and increases the visibility of our posts.
  • Uses Google ads to target specific stakeholders with our content.
  • Owns different conversion points and optimizes sales funnels, evaluates emerging trends in digital and deploys new approaches and tools.
  • Measures and reports on the performance of digital marketing campaigns and assessments against goals (ROI and KPIs). Takes on measurement, reporting, and analysis as a key component of success and a tool for continuous improvement.
  • Uses social media listening and analytics to monitor and research our competition and optimize our activities.
  • Works with other members of the Marketing & Communications team, as well as Sales and other departments, to draft social media copy.
  • Collaborates with the Design Associate to create compelling visuals.
  • Collaborates with the in-house marketing team and freelancers to capture and develop compelling photo and video content.
  • Uses Mailchimp and CRM software to distribute newsletters and other communications
  • Devises SEO strategies to drive traffic to the company website and improves the usability, design, content and conversion of website and digital channels.
  • Updates the website with news, events, images, and other relevant content.
  • Use data to optimize digital marketing spending.
  • Reviews new technologies and keeps the company at the forefront of developments in digital marketing.

Requirements

Skills and Experience

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
  • At least ten years of experience in digital marketing roles, preferably with a focus on campaign development and execution.
  • Demonstrated ability to develop and execute effective digital marketing campaigns across various channels to generate sales leads and enhance brand visibility.
  • Proficiency in creating and managing a social media calendar, including content creation and post scheduling.
  • Experience in managing social media channels, both paid and organic, with the ability to publish updates, engage with comments, and address issues effectively.
  • Experience in leading paid social campaigns to increase post visibility and managing Google Ads to target specific stakeholders.
  • Strong analytical skills to measure and report on the performance of digital marketing campaigns against goals, including ROI and KPIs.
  • Collaborative skills to work with the Marketing & Communications team, Sales, and other departments in drafting social media copy.
  • Demonstrated expertise in devising and implementing SEO strategies to drive traffic to the company website.
  • Ability to use data to optimize digital marketing spending and make informed decisions.

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