E-commerce Growth Manager

6 days ago

Nairobi, Nairobi Area, Kenya Project Growth Full time $60,000 - $80,000 per year


Location:

Role Overview

Key Responsibilities
  • eCommerce Operations & Marketplace Growth
    • Manage and optimize product listings on Shopify, Amazon, Etsy, Walmart, and other marketplaces.
    • Take ownership of product content, including product detail page (PDP) setup, SEO formatting, images, and categorization.
    • Research and explore marketplace expansion opportunities to drive sales growth.
  • Acquisition Strategy & Execution
    • Collaborate with internal teams to develop and execute paid acquisition strategies across platforms such as Meta, Google, and TikTok.
    • Understand how creative, offers, and landing pages impact paid media performance, providing valuable input for optimization.
    • Assist in the setup and management of affiliate, influencer, and referral programs to maximize customer acquisition efforts.
    • Work on cross-channel campaigns to support client growth and drive revenue.
  • AI-Powered SEO & Content Operations
    • Leverage AI tools (e.g., ChatGPT, Claude) to generate, edit, and publish high-quality blog and product detail page content.
    • Conduct keyword research and optimize website pages for organic search growth and visibility.
    • Develop and implement SEO and content strategies that align with the client's business goals and KPIs.
  • CRO Awareness & Support
    • Apply Conversion Rate Optimization best practices across PDPs, landing pages, and post-purchase flows to maximize conversions.
    • Collaborate with the CRO team to ensure alignment between conversion goals and ongoing optimization efforts.
    • Support A/B testing initiatives and execution using tools like Rebuy, OCU, and PageFly.
  • Analytics, Reporting, and Insights
    • Analyze performance data using tools like Google Analytics, Shopify, Meta Ads Manager, and post-purchase surveys.
    • Identify areas of improvement and growth opportunities across all client campaigns.
    • Track and report client performance regularly, providing actionable insights for improvement.
  • AI & Automation Integration
    • Use AI tools (e.g., ChatGPT, Claude) to automate tasks such as content creation, planning, and workflow optimization.
    • Implement automation processes using tools like Zapier, Make, and Google Sheets to streamline repetitive tasks and increase efficiency.

Qualifications
  • Experience & Skills
    • 3–5 years of experience in eCommerce, digital marketing, or growth roles, preferably in DTC.
    • Strong understanding of Shopify and experience managing product listings and content across major marketplaces such as Amazon and Etsy.
    • Proficient in digital marketing channels including paid acquisition, affiliate marketing, SEO, and CRO.
    • Experience using AI tools and automation platforms such as ChatGPT, Claude, Zapier, and Make.
  • Technical Proficiency
    • Hands-on experience with eCommerce platforms and tools, including Shopify, Amazon, and other marketplaces.
    • Familiarity with SEO tools, Google Analytics, and reporting dashboards.
  • Mindset & Attributes
    • Highly analytical and data-driven, with the ability to take action based on insights.
    • Comfortable managing projects from strategy to execution and working in a fast-paced environment.
    • Growth mindset with a problem-solving approach to challenges and an ability to operate in ambiguity.
    • Strong communication skills, with a natural ability to collaborate with cross-functional teams.
    • Ability to take initiative, remain flexible, and adapt quickly in a dynamic environment.

What Success Looks Like
  • Successfully managing and optimizing client accounts across multiple eCommerce platforms.
  • Achieving growth targets, including increasing sales and improving conversion rates for clients.
  • Maintaining a seamless client experience, managing expectations, and delivering consistent results.
  • Contributing to continuous improvement in operational efficiency by leveraging AI tools and automation.
  • Consistently meeting deadlines and ensuring that client campaigns are executed on time and within budget.

Opportunity

Application Process
  • Fill in the application form
  • Record a video showcasing your skill sets

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