Area Sales Officer

10 hours ago

Kenya SAFAL Group Full time 140,000 - 196,000 per year


Description

Key Responsibilities

1. Sales Achievement & Market Growth

  • Consistently meet and exceed sales targets, including generating enquiries and taking orders.
  • Achieve product-wise and profile-wise sales objectives, ensuring an optimal product mix, including new product uptake.
  • Promote products through strategic initiatives such as roadshows and customer contact programs at retail outlets.
  • Secure orders from distributors and retailers while ensuring timely payment collection in line with monthly plans.
  • Identify, recruit, and retain credible dealers/stockists within assigned territories.
  • Assess regional sales potential and develop actionable plans to maximize opportunities.
  • Support product campaigns and promotions to ensure customer access to accurate product information at points of purchase.

2. Area Branding & Visibility

  • Ensure availability, distribution, and optimal utilization of POS materials across all outlets.
  • Recommend strategic locations for wall branding, billboards, and other visibility initiatives.

3. Customer Relationship Management

  • Ensure timely and accurate delivery of customer orders.
  • Address and resolve customer complaints promptly, and provide effective feedback and follow-up.
  • Conduct regular customer visits and execute over-the-counter activation activities to strengthen customer engagement.

4. Market Intelligence Reporting

  • Provided timely and accurate sales and marketing intelligence through routine customer interactions and market visits.

5. Competitive Strategy Execution

  • Establish and maintain a clear competitive advantage to safeguard and grow market share.

6. Credit Management & Compliance

  • Ensure all customer accounts operate within approved credit limits and adhere to required credit formalities, including personal guarantee documentation.
  • Conduct account reconciliations within the stipulated timelines to maintain accurate financial records.


Requirements

Qualifications required:

  • Minimum academic qualification: Bachelor's Degree in a  relevant field
  • Qualifications as an added advantage: Diploma in Sales & Marketing
  • Professional registration:

Experience required:

  • General work experience (years):  5  years
  • Specific to the position (level/discipline/years): 3 years
  • Industry:

Key competencies and skills:

  • Analytical skills
  • Planning & organizing skills
  • Conflict resolution skills
  • Effective communication skills

Language requirements:

  • English
  • Kiswahili

Computer literacy:

  • Microsoft Office packages
  • ERP systems - SAP

Personality profile:

  • Positive
  • Employee-centric
  • Fast-paced and prompt
  • Achievement oriented
  • Energetic and Enthusiastic
  • Self motivated
  • Focused
  • High level of integrity


Work Level

Skilled

Job Type

Permanent

Salary

Market Related

EE Position

No

Location

Kenya

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