Specialist II, Communication and Marketing

Childfund Work Location
Nairobi, Kenya

Childfund Division
Global Impact

ChildFund Department
Country Management

Job Details
Position title: Specialist II Communications and Marketing
Location: Nairobi, Kenya
ChildFund office:
Kenya

Manager/Supervisor title:
CountryDirector

Position type:
Full-time fixed term

Work environment:
On-site

About ChildFund
ChildFund is a child-focused international development organization that works in 23 countries to connect children with the people, resources and institutions they need to grow up healthy, educated, skilled and safe, no matter where they are.

ChildFund's Values
ChildFund values a diverse, equitable, inclusive, and accessible environment where everyone is welcomed and celebrated equally. In our culture of connection, you will have ample opportunity to grow, learn, and lead while contributing your talents and innovations to our inspiring mission.

ChildFund's Commitment
ChildFund International has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children. ChildFund is committed to creating a safe environment in the workplace as well as in the communities where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role
The Communications and Marketing Specialist drives strategies that position ChildFund Kenya as a preferred partner for donors, strategic partners, and key stakeholders. The role will focus on boosting the organization's visibility, strengthening its brand, and supporting fundraising efforts through compelling results-driven marketing and communications initiatives. The specialist will translate ChildFund's program impact and priorities into engaging donor-focused content that attract, inspire and retain the interest of donors and partners.

Primary Responsibilities
2. Content and Donor Engagement
3. Digital Communication and Campaigns
4. Partnerships and Media Relations
5. Collaboration and Capacity Building
6.
Crisis Communication
Required Experience and Education

• Marketing and Brand Visibility
• Develop and roll out a communications and marketing strategy that directly supports ChildFund Kenya's resource mobilization strategy.
• Create engaging, donor-focused materials that clearly communicate impact and value.
• Work with programs and fundraising teams to turn technical information into compelling stories and visuals for donors and partners.
• Identify and act on visibility opportunities including conferences, media features, partnerships, and campaigns, that strengthen ChildFund Kenya's brand presence locally and globally.
• Ensure all communication and marketing products are consistent with ChildFund's global brand and meet donor communication standards.
• Develop tailored communication packages and powerful stories that show donors how their support is driving real change for children, families, and communities.
• Lead the creation of impact stories, videos, infographics, and features that bring ChildFund's work and results to life.
• Manage a content library with ready-to-use assets for proposals, donor and partner engagements.
• Grow ChildFund Kenya's digital footprint and engagement through the country office website, social media, newsletters, blogs, and online campaigns targeting donors and partners.
• Design and run digital campaigns that boost visibility, attract new supporters, and deepen engagement.
• Track performance using analytics tools and use insights to improve reach, engagement, and conversion.
• Collaborate with regional and global teams on joint digital storytelling and fundraising initiatives.
• Build and maintain strong relationships with media, influencers, corporate partners, and donors to increase visibility and credibility.
• Work with internal and external teams to highlight partnerships, donor contributions, and key milestones.
• Prepare press releases, media kits, and talking points for events and donor-funded initiatives.
• Lead the design and production of flagship publications like annual reports, program studies, and thought leadership pieces.
• Partner with programs, sponsorship, advocacy, and fundraising teams to align messaging and storytelling priorities.
• Train and support Local Implementing Partners to document impact stories and visuals that meet donor and brand standards.
• Contribute to knowledge sharing and learning by documenting case studies, lessons learned, and best practices.
• Participate in regional communication and fundraising networks to share Kenya's work and amplify impact stories.
• Help manage sensitive communication issues and maintain brand reputation when needed.
• Bachelor's degree in marketing, Communications, Public Relations, Development Communication, or related field; a Master's degree is an added advantage.
• Additional training in digital marketing, donor communications, or nonprofit branding is an asset.
• Minimum of 6 years of experience in marketing, communications, fundraising communication, – preferably in the development or nonprofit sector.

Required Competencies
ChildFund's Core Competencies

• Teamwork: the ability to work effectively and collaborate with others; values and respects individual differences.
• Communication: demonstrates empathy and tact when communicating with others and uses a storytelling approach when appropriate.
• Results orientation gets things done; takes proactive steps to achieve organizational goals and quality standards.
• Decision making uses good judgement, critical thinking, and non-traditional ways to evaluate problems and opportunities; reflects and innovates to improve decisions and outcomes.
• Resilience: thrives and grows in rapidly changing, demanding, and complex environments.
• Digital literacy: adopts and champions new technology to relevant contexts, stays aware of technological trends and embraces technological solutions to business challenges.

Other Required Competencies

• Familiarity with development issues and child-focused programming is highly desirable.
• Ability to work collaboratively in a multicultural environment and across diverse teams.
• Proven ability to create donor-focused
• materials and campaigns that strengthen engagement and visibility.
• Strong understanding of donor and partner engagement, brand positioning, proposal packaging, and impact storytelling.
• Excellent writing, editing, and presentation skills, with the ability to translate technical information into compelling narratives. Demonstrated experience in managing digital communications and marketing campaigns, including the use of analytics to track performance.
• Proficiency with content creation and design tools (e.g., Canva, Adobe Suite, or Content Management Systems platforms).
• Collaborative and creative team player with strong project management and problem-solving skills.