Marketing Communications Manager

We're seeking an exceptional Marketing & Communications Manager to lead our marketing department and drive demand across leisure, corporate and events business. The perfect candidate is a strategic, hands-on marketer with a proven track record in luxury hotel operations and global-brand environments, who combines creativity with commercial discipline to deliver measurable revenue growth. They are a self-starter, driven and passionate about creating outstanding guest experiences and consistently meeting or exceeding targets.

Key responsibilities

• Own the hotel marketing & communications strategy — develop, plan and execute integrated campaigns (brand, digital, PR, CRM, MICE and F&B) that drive traffic, conversions and incremental revenue.
• Translate global brand standards into locally relevant campaigns while protecting brand integrity and ensuring consistency across all touchpoints.
• Lead content creation and creative direction (social, web, email, collateral, photography/videography), working with in-house and agency partners.
• Manage digital marketing: website, SEO/SEM, paid social, programmatic and OTA partnerships to maximize direct bookings and lower acquisition costs.
• Run CRM, loyalty and database marketing initiatives — segmentation, lifecycle campaigns, upsell/cross-sell, and measurable conversion flows.
• Oversee PR and media relations; secure and amplify earned media, influencer partnerships and editorial coverage in both local and international markets.
• Align closely with Revenue Management and Sales to ensure marketing activity supports revenue targets (ADR, occupancy, RevPAR) and group/banquet bookings.
• Prepare monthly and campaign performance reports with actionable insights and ROI analysis.
• Manage the marketing budget, negotiate with vendors, and ensure cost-effective delivery of campaigns.
• Lead, mentor and develop the marketing team; set clear objectives, KPIs and drive a culture of creativity + accountability.
• Ensure all marketing activity complies with local regulations and company policies.

The candidate

• Minimum requirement:
  At least
  2 years' experience
  serving as an
  Assistant Marketing & Communications Manager
  or
  Marketing Communications Manager
  in a
  large luxury hotel operation
  (global brand experience strongly preferred).
• Demonstrable track record of planning and delivering integrated campaigns that materially increased traffic and revenues for a hotel or hospitality brand.
• Deep understanding of the Kenyan market and regional demand drivers, coupled with a global outlook and experience translating international brand strategy into local activations.
• Commercially savvy and data-driven — able to link marketing activities directly to revenue and KPIs.
• A hands-on leader: able to write briefs, review creative, set media buys, and execute when needed.
• Self-starter with excellent stakeholder management — comfortable working with Sales, Revenue, F&B, Events, Operations and external agencies.
• Exceptional written and verbal communication skills; ability to present to senior leaders and external partners.
• Passion for hospitality and creating exceptional guest experiences.

Essential qualifications & skills

• Degree in Marketing, Communications, Hospitality Management, Business or related field (or equivalent experience).
• Minimum 2 years
  in the specified assistant/manager roles within luxury hotel operations (required).
• Proven experience with digital marketing tools (Google Analytics, Google Ads, Meta Business Manager), CRM platforms (e.g., Cendyn, Revinate or equivalent), CMS familiarity, and experience briefing creative agencies.
• Strong analytical skills — comfortable extracting insights from campaign data and making fast, revenue-oriented decisions.
• Proficient in Microsoft Office; Adobe Creative Suite or demonstrable experience directing creative teams.
• Demonstrable experience working with global brand guidelines and coordinating with regional/global marketing teams.

Core competencies & behaviours

• Strategic thinker with a bias for action.
• ROI-focused and accountable — sets measurable goals and delivers.
• Creative leader who can inspire teams and partners.
• Excellent project and budget management.
• Collaborative and adaptable in a fast-paced hotel environment.
• Resilient — able to manage multiple priorities and tight deadlines.

KPIs & measures of success

• Year-on-year incremental revenue attributable to marketing (rooms, F&B, events).
• Direct channel growth and reduced OTA dependency (direct bookings %).
• Campaign ROI, cost-per-acquisition (CPA) and conversion rates.
• Digital engagement (website traffic, email open/click rates, social growth and engagement).
• Lead generation and conversion for MICE & groups.
• PR/earned media reach and sentiment.