Marketing Manager

1 week ago

Nairobi, Nairobi Area, Kenya B2Tech Full time $104,000 - $130,878 per year

FIDOTECH Kenya Limited is a sports betting company dedicated to delivering exceptional gaming experiences to our customers. We are seeking a talented and dynamic Marketing Manager to drive our brand presence, engage customers, and support business growth in the competitive gaming industry.

Job Purpose:

The Marketing Manager will be responsible for developing, implementing, and managing innovative marketing strategies that drive brand awareness, customer acquisition, retention, and revenue growth. The role requires expertise in digital marketing, customer engagement, and a deep understanding of the gaming/sports betting industry.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies aligned with business objectives.
  • Coordinate marketing campaigns with sales activities to maximize impact and reach.
  • Create, review, and publish marketing materials and content across multiple channels.
  • Maintain and enhance overall brand identity, ensuring consistency in corporate branding.
  • Support the sales team with business development initiatives for sports betting products.
  • Provide strategic advice on branding initiatives and marketing positioning.
  • Monitor system or website performance, identify errors, and recommend improvements.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum of 5 years of marketing experience, preferably in gaming, sports betting, or digital entertainment.
  • Proven experience in developing and executing marketing campaigns.
  • Strong knowledge of digital marketing, social media, and content creation.
  • Excellent communication, leadership, and project management skills.
  • Ability to analyze market trends and customer insights to inform strategy.

Key Skills:

  • Strategic thinking and problem-solving
  • Creativity and innovation in marketing campaigns
  • Teamwork and cross-functional collaboration
  • Attention to detail and brand consistency
  • Analytical skills for marketing performance measurement

Why Join Us:

  • Opportunity to work in a fast-growing, dynamic gaming industry
  • Collaborative and innovative work environment
  • Chance to lead impactful marketing initiatives and grow your career

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