Shopper Marketing

Job Description:

Shopper Marketing & Activations Manager - East Africa

Location:

Nairobi, Kenya (with regional travel as required)

Reports to:

Head of East Africa

Department:

Sales

Job Purpose:

The Shopper Marketing & Activations Manager will be responsible for
driving visibility, conversion, and brand love in the retail environment

across East Africa. The role will lead the strategy and execution of shopper marketing programs

( in-store activations, visibility initiatives, and trade engagement) ensuring that Uncover stands out across key accounts, independent beauty/cash outlets, pharmacies, and export markets.

This role bridges brand strategy and commercial execution, working closely with marketing, sales, key account managers, and distributors to drive sell-out, repeat purchases, and category leadership.

Key Responsibilities across EA ( Kenya, UG, TZ and Rwanda)

Shopper Marketing & Visibility:

Collaborate with retail partners to optimize in-store product displays and visibility through effective POSM deployment, planogram execution, and promotional consistency.

Develop and own a 3Q-6Q activity calendar:

Plan, execute, and oversee all in-store activations, sampling programs, offline pop-ups, and seasonal campaigns, to engage customers, create brand excitement, boost trial, and drive conversion.

Campaign & Partnerships:

Localize ATL campaigns, run joint marketing initiatives, and deliver impactful brand activations with partners.

Performance & Insights:

Track activation ROI, monitor competitive activity, and feed shopper insights into portfolio and innovation strategy.

3PL Management:

Manage 3PL partner to drive retail initiatives ( Pop Ups, Sampling, Activations)

Collaboration:

Collaborate with cross-functional teams including sales, marketing, and product

development to ensure seamless execution of shopper marketing initiatives.