Go-To-Market Assistant

24 hours ago

Nairobi, Nairobi Area, Kenya e6097314-3f47-4517-ba53-728fd0ab0a63 Full time 900,000 - 1,200,000 per year

What you will do

As
Go-To-Market Assistant – Consumer Electronics
, you will collaborate with cross-functional teams such as Product Management, B2C/B2B Sales, Marketing, Logistics, and Finance to drive successful go-to-market strategies and measurable execution aligned with LG's vision and business goals in East Africa. As an integral member of the GTM team, your responsibilities include analyzing sales and market information, providing meaningful analytics and reports to upper management, coordinating between key functional teams to execute sales strategies effectively, and delivering insights that enable transformative decisions to improve business performance across the region.

What you will do


•
Sales & Market Analytics


•Gather, consolidate, and analyze sales, promotion, and market data.


•Monitor competitive landscape and sales performance to optimize product range, pricing, promotions, and financial outcomes.


•
Strategic Planning & Forecasting


•Set KPIs and track performance across markets.


•Lead forecasting and market simulations to support strategic decisions.


•Provide timely, actionable insights to senior leadership.


•
Go-To-Market Strategy


•Design and execute short- and long-term go-to-market plans.


•Develop measurable KPIs and monitor execution effectiveness.


•Identify and drive initiatives to improve GTM performance and processes.


•
Cross-Functional Collaboration


•Partner with Product, Sales, Marketing, Finance, and leadership teams.


•Serve as the GTM point person to align marketing strategy with business goals.


•Support business units with clear insights into overall performance.


•
Brand & Communication


•Ensure consistent brand messaging across all regional materials.


•Oversee the online brand store and its business performance.


•
Reporting & Insights


•Deliver periodic tracking and reporting of GTM activities.


•Influence data-driven decision-making through operational analysis.


•
Other Duties


•Perform any other responsibilities as assigned by management.

What you must Have


•Bachelor's degree in Business, Marketing, Economics, or related field (Master's preferred).


•Proven experience in sales analytics, GTM strategy, or business performance management.


•Advanced proficiency in MS Excel and PowerPoint.


•Strong analytical, strategic thinking, and communication skills.


•Experience working in cross-functional teams and fast-paced environments.

Nice if you have


•Passion for tech and innovation;


•Love for both strategy and execution

Relevant Experience(s) & Duration – 3 ~ 8 years relevant work experience within a FMCG and consumer electronics industry

Leadership Experience & Duration – Not mandatory

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