HubSpot Social Media Marketing Assistant

Primary Responsibilities
About the job HubSpot Social Media Marketing Assistant

HubSpot Social Media Marketing Assistant
As a part of team, you will be responsible for:

In-depth knowledge and understanding of social media channels, their audiences and how each platform can be deployed in different scenarios

• Reporting across owned (organic), paid and earned social media (including our ambassador program and third-party social media listening tools)
• Providing weekly, monthly, quarterly web and social media reporting and analysis, building dashboards & ad-hoc in-depth reports
• Derive insights and develop client recommendations on the web and social media stats
• Analyze social media campaigns within both Sprinklr and Adobe Analytics to gather data and determine campaign success, and areas for social media improvement
• Work closely with social media team & relevant stakeholders to provide actionable analysis, insights and recommendations to from a reporting story that our clients will understand
• Communicate and present report findings to our clients
• Ability and skills in testing across platforms i.e. A/B testing and Brand Uplift Studies
• Possesses a strong desire and understanding of business relevancy to remain in-tune with the newest digital/social media trends, viral postings and up-and-coming social media platform developments
• Supporting the social media and analytics leads in defining the yearly roadmap/priorities based on data points, and delivering on the same
• Leverage social listening, reporting, and content publishing/scheduling social media channels via social media management tool
• Provide regular social media channel KPIs and benchmarks, recommending room for optimization and enhanced performance

You may also from time to time be responsible for:

• Publishing content across LinkedIn, X (formally Twitter), Facebook, Instagram and YouTube via our third-party publishing tool
• Manage and contribute to social media content calendar
• Edit social media posts for campaigns to ensure they are in line with brand guidelines and campaign messaging
• Monitor brand security of social channels and flagging risks in a timely manner
• Assist with paid social media strategies and execution on LinkedIn, X, Facebook and Instagram, and potential to work with paid search campaigns

Skills And Capabilities
Certification

• HubSpot Management:
• Manage and optimise HubSpot for all marketing activities, including contact management, campaign execution, and analytics.
• Set up and manage marketing automation workflows to nurture leads and drive conversions.
• Landing Page Development:
• Lead the end-to-end process of creating landing pages, including strategy, design, content creation, and lead capture integration.
• Collaborate with designers and developers to ensure landing pages are optimized for conversion and user experience.
• Campaign Execution:
• Plan, create, and execute email marketing campaigns targeting existing and new prospects.
• Run LinkedIn campaigns to increase brand awareness, generate leads, and nurture prospects through the sales funnel.
• Track and analyse campaign performance, making data-driven adjustments to optimize results.
• Inbound Marketing Funnel Creation:
• Develop and implement strategies to build and optimize inbound marketing funnels that drive lead generation and customer acquisition.
• Collaborate with sales teams to ensure a seamless handoff of qualified leads and optimize the lead-to-customer conversion process.
• Content Strategy & Creation:
• Strategies and create compelling and relevant content that aligns with target audience needs and supports overall marketing goals.
• Ensure all marketing materials are consistent with the brand voice and optimized for SEO.
• Monitor, analyze, and report on the effectiveness of all marketing activities, providing insights and recommendations for improvement.
• Utilize HubSpot's reporting tools to track key performance indicators (KPIs) and measure the ROI of marketing initiatives.

Certification
HubSpot Certification Marketing Hub, Sales Hub, Service Hub, and HubSpot CMS. Social Media Accounts (x/Twitter, Meta, Reddit & LinkedIn) etc.