LinkedIn Marketing Specialist

14 hours ago

Nzalae Nzawa locations Kitui County, Kenya Wallester Full time 40,000 - 120,000 per year

About Us
Wallester is a cutting-edge financial technology company that specializes in providing innovative solutions for businesses seeking to modernize their payment systems. By offering white-label card issuance platforms, seamless integration with existing infrastructure, and comprehensive support for both digital and physical cards, Wallester empowers companies to enhance their financial services and customer experience. Recognized as a leader in the FinTech space, Wallester has earned a reputation for its state-of-the-art technology, security, and scalability. Whether you are a startup or an established enterprise, Wallester delivers flexible, reliable solutions tailored to meet the evolving needs of the digital economy.

What You'll Do

  • Manage Message Ads (InMail), Lead Gen Forms, Website Retargeting & Matched Audiences, Sponsored Content, and other LinkedIn advertising tools.
  • Build a full-funnel strategy — from awareness to conversion.
  • Integrate LinkedIn campaigns into the overall media mix (Google Ads, Meta, content marketing).
  • Align paid campaigns with BDM outreach efforts to maximize qualified lead flow.
  • Analyze campaign performance, reduce CPL, and improve conversion rates.
  • Test hypotheses, creatives, and audiences to continuously optimize performance.

What You'll Need

  • 2+ years of experience promoting B2B brands via LinkedIn.
  • Strong command of LinkedIn Ads Campaign Manager.
  • Understanding of B2B SaaS / fintech funnels and lead nurturing.
  • Proven track record with real case studies you can present and discuss.
  • Proficiency in analytics tools (Google Analytics, LinkedIn Insights).
  • Strategic mindset
  • English level: B2 or higher. Russia and French as additional plus

Nice to have

  • Experience integrating LinkedIn campaigns with CRM and lead tracking.
  • Understanding of outbound sales processes and Sales Navigator.
  • Experience building joint marketing strategies with sales teams.

We offer

  • Competitive salary
  • Career opportunities
  • Supportive and caring Leadership
  • A modern offices in France, Estonia, Latvia
  • A chance to work as part of a highly motivated and talented team
  • Referral program
  • Team building and Company Events

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