SaaS Software Digital Marketing Specialist

3 days ago

Kilimani division Nairobi County, Kenya Transsion Full time

  1. bout Us:
    We are a tech company dedicated to providing all-in-one SaaS solutions for businesses in Africa. Our core products include Enterprise Resource Planning (ERP), Point of Sale (POS), Online Shop and AI. We are committed to empowering the African business ecosystem through technology and helping enterprises achieve digital transformation.

  2. Job Summary:
    We are seeking an experienced, data-driven, and Africa-savvy Digital Marketing Specialist. You will be corely responsible for planning and executing our paid advertising strategy across channels like Google, Meta, LinkedIn, etc., to generate high-quality leads and enhance brand awareness in the African market. The ideal candidate should possess excellent analytical skills, optimization techniques, and cross-cultural communication abilities.

  3. Key Responsibilities

  4. Ad Strategy & Execution:
    Develop and execute multi-channel advertising strategies (e.g., Meta, Google, LinkedIn, local news platforms, SEO/SEM) to acquire leads and enhance brand reputation.

  5. Data Analysis:
    Analyze campaign data (impressions, clicks, conversions, cost), provide daily reports, and offer data-driven optimization suggestions.
  6. A/B Testing & Optimization:
    Continuously optimize ad creatives, target audiences, and keywords via A/B testing to increase conversion rates and ROI.
  7. Campaign Planning:
    Plan and execute online marketing activities (promotions, brand campaigns) to boost user engagement and conversions.
  8. Cross-functional Collaboration:
    Work closely with content, video, sales, and CSM teams to ensure consistent messaging and efficient lead nurturing.

  9. Market Insight:
    Monitor digital marketing trends, competitor activities, and platform updates in the African market to adapt strategies.

  10. Qualifications

  11. Education & Experience:
    Bachelor's degree or above; 3+ years in digital marketing within B2B SaaS/tech, with a proven track record.

  12. Technical Skills:
    Proficiency in platforms like Google Ads and Meta Business Suite; experience with analytics tools (e.g., Google Analytics) is preferred.
  13. Analytical Skills:
    Strong data analysis capability for independent, data-driven decision-making.
  14. Language:
    Fluent in English. Proficiency in Swahili or other local languages is a strong advantage.
  15. Soft Skills:
    Excellent communication, teamwork, and ability to thrive in a fast-paced environment.
  16. Plus:
    Prior experience with competitors like Zoho, Odoo, QuickBooks, etc., is highly preferred.

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