Field Marketing Manager

About WhiteCrow We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams. About our client Since its inception in 1959, our client has been a pioneer in consumer and specialty chemicals in India, committed to quality and innovation. For decades, our client has introduced products for applications ranging from household use to large-scale industrial needs, building strong relationships with customers across diverse sectors. From adhesives, sealants, waterproofing solutions, and construction chemicals to arts & crafts products, industrial resins, automotive chemicals, organic pigments, polymers, and more, our client’s portfolio is both diverse and continuously evolving. Today, its brands are trusted names in households and industries alike, with our client recognized as the market leader in adhesives. Our client continues to uphold excellence and drive innovation, expanding its global footprint and delivering value in multiple ways across markets worldwide.

About the role
• The Field Marketing Manager is responsible for driving demand generation for product categories including product launches.
• He will be responsible for executing marketing initiatives & collecting actionable feedback.
• The role involves managing field marketing executives through training, performance reviews, & tracking, while ensuring seamless coordination with sales & promotion team.
• The FMM enables & ensures strong category understanding and connect to the market through the category lens while building User Loyalty through end user engagement & training programs As a Field Marketing Manager, you will be responsible for... End User Engagement:
• Driving user connect programs through effective planning, execution, & PJPs for field marketing executives, ensuring comprehensive user coverage.
• Building strong end user relationships while leading loyalty program implementation & feedback collection. Market Development Plan & Initiatives:
• Driving Market Development Plans through product demos, trials, & marketing tools to achieve objectives.
• Sharing key observations and insights on user applications, product used and gaps identified for us to leverage the opportunities.
• Monitoring competitor activities and identify opportunities to expand penetration of our products. Product Module Implementation:
• Helping create and drive execution of modules for New Products, Products Under Launch.
• Implementing the field marketing plans through executives, in line with guidelines and review the same for improvement. Insights & Feedback:
• Delivering timely & actionable feedback on initiatives, competitor pricing, promotions, & activities.
• Systematically collecting & sharing feedback from user connect programs to support decision-making. People Management:
• Facilitating induction, training, & refresher sessions for field marketing executives.
• Reviewing performance against KPIs; providing corrective inputs with Area Sales managers, Category Manager and Business Head. Ways of working:
• Conducting Field Market reviews as per established processes.
• Ensuring timely submission of monthly reports as defined.
• Collaborating with Distributor Sales team to strengthen dealer relationships, enhance visibility, drive range selling. What you already have...
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Experience:
7+ years in Sales, Field Marketing, Business Development roles. Preferred experience in Adhesive & Sealants, Hardware, Building Material, Paint, Construction Chemicals, Speciality Chemicals. Must have experience in leading field executives.
• Candidate should have high levels of maturity to manage different stakeholders, entrepreneurial ability.