Product Marketing Manager

1 month ago

Nairobi, Kenya Mogo Finance Full time

We offer top-notch, long term Car financing in Nairobi and Mombasa to our prospective customers, which is up to 80% of any car's value. With MOGO’s efficient mode of services, you get to drive your dream car in a very short period of time at a very convenient interest rate.
Job Summary:

The Product Marketing Manager (Car Financing)  will be responsible for driving the growth of the car financing product, mainly through new client acquisition.
This role encompasses planning and executing marketing campaigns, process improvement, development of new client acquisition channels & leading IT developments.
The ideal candidate should have a strong background in (digital) marketing, data analytics, sales.

Key Responsibilities:
Marketing and Communication:

Develop and execute marketing strategy to promote car financing products.
Oversee all the digital & offline content for various marketing channels, including digital, print, and social media.
Initiate campaigns and/or special offers to keep loan issuances and car sales within the budget.

Developing new business lines & improving sales process:

Analyze market data to create target segments, identify opportunities to increase car financing sales.
Lead IT projects to improve product presentation & sales funnel.
Generate new ideas on how to improve our car yards, perceived quality of cars and in the end issue more loans.

Ownership:

Track and analyze KPIs related to product growth, customer acquisition, and retention.
Have the growth mindset, do not be afraid to think big, take responsibility & ownership.

WHAT YOU WILL NEED:

Bachelor’s degree in Business, Marketing, Communications, or related field
At least 3-5 years’ proven experience working in Product Management field.
Orientation to results mindset.
Ambition, hungriness for success, drive to achieve targets.
Strong analytical skills (ability to analyze financial and operational performance)
Strong understanding of Digital and other Marketing channels
Ability to work independently.
Excellent written and verbal communication skills.
Hands-on approach to work with ability to build from scratch & scale up quickly.

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