Product Marketing Manager

4 weeks ago

Nairobi, Kenya Canonical Full time

JOB SUMMARY

What we are looking for in youPassion for IoT and some exposure to the embedded spaceAbility to think strategically about complex issues, leading to thoughtful recommendations, and action plansExceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teamsConversant in go-to-market strategies and methodologiesSkilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholdersExcellent verbal and written communication skills, strong content marketerProven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing qualityGrowth mindset - someone who is not afraid to think big and take on risk.

RESPONSIBILITIES

What your day will look likeBe responsible for go-to-market planning and execution for Canonical's range of IoT productsLead on content dissemination planning, campaign development and planning for planning product launches.You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journeyConceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customersCollaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnelsWork with other teams to plan event, webinars and support paid and social media promotionCreate and publish content (online and print) in line with marketing plans to deliver on campaignsMonitoring the competitive landscape to define product positioning that differentiates

REQUIRED SKILLS

Marketing, Market research, intelligence, Communication, Business intelligence, Ability to coordinate

REQUIRED EDUCATION

Bachelor's degree

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