Head of Sales and Distribution at Letshego Kenya Limited

4 weeks ago

Nairobi, Kenya Letshego Kenya Limited Full time

Letshego Kenya Limited (Letshego Kenya) provides financial services to small and micro-entrepreneurs, individuals and salaried employees in the public and private sector. Letshego Kenya is founded on, and continues to strive towards, the principle of finding the most effective way to implement microfinance in an African context

Job Summary
To drive the business development and sales execution through country channels and identifying objectives, strategies, and action plans to improve short and long term sales and earnings
Responsibilities

Critical Deliverables /Core Accountabilities and Responsibilities

Provides in-country leadership in transforming product ideas from their most formidable stages into actionable concepts, timelines, and projects while maintaining a serious consideration of the business's financial implications and overall objectives.
Spearheads the country's sales and distribution strategy and execution, creates and manages a process that drives toward a scalable product portfolio that will drive its product profitability.
Ensures a continuous improvement in the product and its compliance with market needs wrapped in a product experience that continuously and consistently delights the consumers.
Ensures evaluation of market trends, product industry, competition strategies and make recommendations on product pricing and positioning.
Liaise with the functions of product design, product maintenance, and product improvement, ensuring that the product resonates with the consumers and, therefore, boosting the product appeal to the consumers and increasing the consumer base and sales volume.
Ensures analysis of the performance of the various product to establish product differentiation and execution strategies that will lead to the product's ultimate success
Oversees the profitability of products
Ensures all digital channels are regularly maintained.
Implement the strategies and policies approved by the Board, develop processes that adequately identify, measure, monitor and control Risks faced by the institution.

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