Marketing Trainee

1 month ago

Nairobi, Kenya Kempinski Hotels Full time

ABOUT THE COMPANY

Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury. Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodations, superb cuisine and unrivalled facilities - complemented by impeccable service. For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual. In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.

JOB SUMMARY

Reporting to the Training Manager, the trainee will be responsible for learning and familiarizing with various activities and operations within their departments. He/She will be required to uphold company policies and requirements at all times.Skills, Knowledge and ExpertiseDegree/ Diploma in Marketing from a recognized learning institutionNo work experience is requiredLess than one year since completion (2023/2024)Kenyan CitizenCompleted coursework (If even if not graduated)Ability to work and communicate in a multinational environmentExcellent grooming skills and must be well-versed in professional and personal etiquetteGood Communication skillsOutgoing with a positive learning attitude

RESPONSIBILITIES

Under the supervision of the Departmental Trainer and Training Manager, the trainee shall learn to:Create the hotel media and marketing plan.Implement media and marketing plans and coordinate with agencies.Determine overall marketing campaign ROI. Monitor and review the response rates to improve and take corrective measures (where applicable).Plan, coordinate, and implement direct marketing, both on- and offline.Maintain guest database for mailings.Liaise with F&B department to promote F&B outlets.Create, coordinate, and maintain give-aways and collateral.Ensure picture storage and distribution systems are maintained (Picture Park & VFM Leonardo).Provide content and images for websites according to Corporate Identity.Ensure content and photography of 3rd party websites is maintained.Ensure compliance with Corporate Identity guidelines.Act as brand custodian for hotel and Kempinski brand.Ensure all creatives are reviewed and approved by Corporate Marketing promptly before advertising agency or printer proceeds.Attend to and deliver all requirements of Corporate Marketing within the given deadlines.Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.Maintain updates of Corporate Marketing guidelines and inform colleagues.Communicate and coordinate with internal departments, especially sales, Public Relations, and web as well as creative agencies and suppliers.Bring ideas and participate in the preparations of the promotional theme events, other promotional activities, and invitation lists.Proactively promote Rooms, Food, and beverages including Banquet/Conferences, or any other current or forthcoming activities that lead to potential sources of business.Conduct competition checks, benchmarking, and follow up on market trends regularly.Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.Follow the sales and marketing results and propose corrective actions if needed.Take part in sales and marketing training programs.Keep up to date with the latest developments in the hotel including all activities, promotions, and rates of the hotel.

REQUIRED SKILLS

Budgeting, financial planning, Social media marketing, Digital content development and editing (social media, blogs, etc.), Ability to coordinate, Collaboration, Communication, Marketing

REQUIRED EDUCATION

Bachelor's degree

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