Marketing Trainee at Kempinski Hotels

1 month ago

Nairobi, Kenya Kempinski Hotels Full time

Kempinski Hotels S.A. is Europe's oldest luxury hotel group. The group now has its head office in Geneva but was founded in Berlin in 1897 as the 'Hotelbetriebs-Aktiengesellschaft'.
Summary


Reporting to the Training Manager, the trainee will be responsible for learning and familiarizing with various activities and operations within their departments. He/She will be required to uphold company policies and requirements at all times.
Key Responsibilities
Under the supervision of the Departmental Trainer and Training Manager, the trainee shall learn to:

Create the hotel media and marketing plan.
Implement media and marketing plans and coordinate with agencies.
Determine overall marketing campaign ROI. Monitor and review the response rates to improve and take corrective measures (where applicable).
Plan, coordinate, and implement direct marketing, both on- and offline.
Maintain guest database for mailings.
Liaise with F&B department to promote F&B outlets.
Create, coordinate, and maintain give-aways and collateral.
Ensure picture storage and distribution systems are maintained (Picture Park & VFM Leonardo).
Provide content and images for websites according to Corporate Identity.
Ensure content and photography of 3rd party websites is maintained.
Ensure compliance with Corporate Identity guidelines.
Act as brand custodian for hotel and Kempinski brand.
Ensure all creatives are reviewed and approved by Corporate Marketing promptly before advertising agency or printer proceeds.
Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
Maintain updates of Corporate Marketing guidelines and inform colleagues.
Communicate and coordinate with internal departments, especially sales, Public Relations, and web as well as creative agencies and suppliers.
Bring ideas and participate in the preparations of the promotional theme events, other promotional activities, and invitation lists.
Proactively promote Rooms, Food, and beverages including Banquet/Conferences, or any other current or forthcoming activities that lead to potential sources of business.
Conduct competition checks, benchmarking, and follow up on market trends regularly.
Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
Follow the sales and marketing results and propose corrective actions if needed.
Take part in sales and marketing training programs.
Keep up to date with the latest developments in the hotel including all activities, promotions, and rates of the hotel.

Skills, Knowledge and Expertise

Degree/ Diploma in Marketing from a recognized learning institution
No work experience is required
Less than one year since completion (2023/2024)
Kenyan Citizen
Completed coursework (If even if not graduated)
Ability to work and communicate in a multinational environment
Excellent grooming skills and must be well-versed in professional and personal etiquette
Good Communication skills
Outgoing with a positive learning attitude

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