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Brand Experience

4 months ago

Nairobi, Nairobi Area, Kenya Tatu City Full time

ABOUT THE COMPANY

Tatu City is part of Rendeavour, Africa's largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo. Rendeavour's vision goes beyond alleviating what is a self-evident problem – that of stifling urban congestion and a dearth of quality housing and commercial property in Africa. Rather, we aim to help create the infrastructure – the living and working spaces, communities, schools and hospitals – that will help sustain and accelerate Africa's economic growth, meet the aspirations of Africa's burgeoning middle classes, and serve as a catalyst for further urban development.

JOB SUMMARY

The Brand Experience & Activation Leader performs a critical role within the Marketing and Communications team by promoting, activating and defending Tatu City brands at events, in buildings, and across our digital channels.REQUIREMENTSHard skills and experience:Bachelor's degree in Marketing, Business Administration, Media Studies or other related fields.At least 6 years' experience in marketing, event management, brand activation.Demonstrated ability to generate new sales leads through effective customer experiences and brand activations at events, conferences, and shopping centers.Skill in managing events teams including marketing associates, brand champions, suppliers, ground workers, including recruitment, training, management and evaluation.Experience in managing event sponsorship and organizing participation in conferences to enhance brand visibility and lead generation.Ability to manage and activate a catalogue of merchandise, including roll-ups, teardrops, brochures, leaflets, etc.Experience in managing a brand activation budget, ensuring cost-effectiveness and maximum ROI.Experience in researching and planning participation in relevant industry events to promote sales and boost brand awareness.Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders.Strong communication skills to coordinate with internal teams, external partners, and vendors.Please submit your updated resume to and indicate 'Brand Experience & Activation Leader' in the subject line by 8 June 2024

RESPONSIBILITIES

Manage our catalogue of brand assets and use them effectively to design brand experiences that influence the buying decisions of key stakeholders.Work closely with the Events & Sustainability Manager and Group Head of Marketing & Communications to coordinate event sponsorship and conference participation.Ensure our physical spaces (offices and sales centres) are on-brand and optimized to drive sales and positive brand experiences.Work with suppliers to lead the design and procurement of new branding assets, stands, backdrops and other branded event infrastructure as required.Manage teams of casual workers to construct, erect and assemble branding assets at events.Create brand activation plans and site maps for events to be reviewed and approved by the Head of Marketing & Communications.Work with the Sales team and other members of the Marketing & Communications Team to Research and plan our participation in relevant industry events.Lead a team of brand champions/ambassadors (inhouse or agency) to create powerful brand experiences for Tatu City at events and activation venues such as at shopping malls, festivals, airports, etc. to generate new sales leads.Conduct regular training and on-site supervision of brand champions/ambassadors.Conduct post-activation evaluations and analysis to measure the success of activations and event participation against predefined KPIs and identify areas for improvement.Organize and manage select internal brand experience events for employees and other stakeholders.

REQUIRED SKILLS

Market research, intelligence, Brand management, Activation campaigns, Ability to coordinate, Team leadership, Communication

REQUIRED EDUCATION

Bachelor's degree