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Brand Manager

4 months ago

Nairobi, Nairobi Area, Kenya KCB Group Full time

ABOUT THE COMPANY

KCB Bank Group is East and Central Africa's oldest and largest commercial banking and has through its history set new records becoming the No.1 Bank in the region.

JOB SUMMARY

EducationBachelor's Degree Journalism, Communication, Marketing, Media Production, Film RQ Professional QualificationsPhotography, Video Filming and Editing and Digital Assets / Marketing DE Master's Degree Marketing, Communications (not compulsory) AA ExperienceTotal Minimum No of Years' Experience Required 4 years

RESPONSIBILITIES

Research, develop and implement internal and external content strategies to build brand awareness, educates both internal and external audiences about KCB products and services and increases overall brand visibility.Shoot, edit and check content for style, consistency and adherence to brand guidelines to ensure it is ready for publication across communication platforms is a key requirement.Establish guidelines and manage content production aligned with the brand and Bank's products and services. To achieve this, work with internal and external collaborators and creative resources to deliver content assets.Understand the organizations brand to ensure the content tone and style amplifies the Brand Promise and creates a cohesive and well-rounded brand image that can be adapted to different audiences.Exceptional writing, storytelling and content creation skills is a big requirement to drive inspirational engagement.Ensure brand voice consistency across all content assets.Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results in collaboration with the business functions.Audit all communication touch points and continuously improve the content. Responsible for keeping teams supplied with any information or stimulus about the brand or market that may be useful in the content development processSupport the Senior Manager – Brand Communications to strategize on content creation, control the content development process - central filing, invoices, timing plans, deadlines, stakeholder meetings and internal meetings etc.

REQUIRED SKILLS

Market research, intelligence, Budgeting, financial planning, Competitor and market analysis, Business development, Business strategy, Marketing

REQUIRED EDUCATION

Bachelor's degree