Brand/Product Activator at
3 months ago
Key Responsibilities
Foundation
Understand our products fully (their features; benefits; pricing and market competitiveness)
Report to and work under our key distributor on a daily basis
Map out routes and towns within the Mt. Kenya region under the distributor's coverage
Form relationships with the distributor's sales team
Understand the distributor's way of working (minimum order quantities, pricing, order taking)
Activation
Travel to customers daily across all the routes of the distributor in and around Kerugoya
Familiarize customers with our products using physical samples and demonstrations
Build a strong awareness of our brands amongst customers
Build availability awareness ("always available at the distributor")
Sales and after-sales
Circulate physical copies of the distributor's price lists for our products to all customers
For new stockists:
Encourage listing of our fast-moving products
For existing stockiest:
Encourage repeat sales for any of our products already bought
Convince customers to stock a wider range of our products
Ensure products are visible to the end-customer on shelves or grills
Provide marketing support such as Stallion display boards and Jikokoa stickers
Proactively deal with any after-sales issues such as warranty registration and quality
Ensure that the distributor has adequate stocks of our products across all their stores
Skill & Experience
Must have done activations before minimum of 6 months
MUST BE CURRENTLY RESIDING IN KITALE
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